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Stories

Original features, industry news and independent perspectives exploring the people, brands and ideas shaping modern menswear culture.

In  Archive,  Stories

Why Hiroshi Nozawa Designs Clothes Around Function, Not Fashion

By The Hoxton Trend | September 15, 2026

Hiroshi Nozawa isn’t interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have compared his approach to that of Massimo Osti, the influential

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Remember When British High Streets Were Full of Different Sports Shops?

By The Hoxton Trend | September 6, 2026

There was a time when buying trainers, a tracksuit or the latest football shirt in Britain meant choosing between far more than the handful of major retailers that dominate sports retail today. Throughout the 1980s, 1990s and early 2000s, British high streets and shopping centres were filled with competing sports shops. JJB Sports, Sports Division,

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ArkAir: The British Military Brand That Fashion Discovered

By The Hoxton Trend | September 6, 2026

There are plenty of fashion brands inspired by military clothing. Far fewer can claim that their clothing evolved from a company actually making it. That distinction is important when looking at ArkAir. Behind the British label sits Arktis, a specialist clothing and equipment company established in 1985 by a former Royal Marine Commando who believed

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200 Years Later, British Shoemaker Clarks Is Still Firmly Embedded in the Culture

By The Hoxton Trend | August 29, 2026

The story begins with something remarkably simple: leftover sheepskin. In 1825, brothers Cyrus and James Clark were working in Street, Somerset, when James began turning sheepskin offcuts from his brother’s tannery into slippers. The Brown Petersburgh became the first Clarks product and the starting point for a business that would eventually grow far beyond rural

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The Motorcycle Culture That Helped Shape 100 Years of Belstaff

By The Hoxton Trend | August 25, 2026

Belstaff may today sit comfortably within the world of premium British fashion, but motorcycles have been part of the brand’s identity for almost as long as it has existed. Founded in Stoke-on-Trent in 1924 by Eli Belovitch and Harry Grosberg, Belstaff built its early reputation around protective outerwear designed for people travelling and working in

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Why some are calling Norbit’s founder the ‘Massimo Osti’ of Japan

By The Hoxton Trend | August 23, 2026

Hiroshi Nozawa is not interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have started referring to him as the “Massimo Osti of

In  Archive,  Stories

Carlo Rivetti And The Culture Of Experimentation

By The Hoxton Trend | August 22, 2026

Under Carlo Rivetti’s leadership, Stone Island developed around an unusual principle: progress did not necessarily mean abandoning what came before. Rather than constantly reinventing itself in response to fashion, the brand continued building on the research culture established during its earliest years. Fabrics, dyeing techniques, industrial processes and military and workwear references became part of

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Belstaff at 100: How a Staffordshire outerwear brand became a British icon

By The Hoxton Trend | August 22, 2026

Few British clothing companies can claim a history stretching back more than a century while still producing garments recognisably connected to those that established their reputation in the first place. Belstaff can. Founded in Stoke-on-Trent, Staffordshire, in 1924 by Eli Belovitch and his son-in-law Harry Grosberg, Belstaff began with a straightforward purpose: creating practical clothing

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The Silent Story Behind Stone Island’s Shadow Projects

By The Hoxton Trend | January 3, 2026

ChatGPT said: Stone Island Shadow Project emerged from a dialogue between Stone Island’s leadership and a distinct school of technical design that developed largely outside the traditional fashion system. Initiated by Carlo Rivetti, the project brought together Stone Island’s extensive archive and research infrastructure with the systems-led methodology of ACRONYM, under the direction of Errolson

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Italian Craftsmanship, Japanese Fabric: Paul Harvey’s Little-Known Underground Technical Brand

By The Hoxton Trend | December 16, 2025

Founded by Alessandro Pungetti and Paul Harvey, Ten C is the result of a long-standing creative partnership formed during their time at C.P. Company. Pungetti brings deep expertise in fabrics and garment construction, a foundation that aligns seamlessly with Harvey’s design legacy shaped during some of Stone Island’s most influential years. Together, they created a

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Evisu and Moose Knuckles Just unveiled a new nine-piece winter collection

By The Hoxton Trend | December 5, 2025

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ChatGPT said: Evisu and Moose Knuckles have unveiled a new nine-piece winter collection, rooted in denim, craftsmanship, and a shared commitment to individuality. The capsule blends Japanese heritage visuals with technical outerwear engineering and arrives December 5,

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Arksen Unveils the Limited Asgard Parka, a Direct Challenger to Canada Goose’s Expedition Parka

By The Hoxton Trend | December 3, 2025

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Arksen has unveiled its latest high-performance outerwear release: the Asgard Down Parka, a 100-piece limited edition drop engineered to stand alongside—and in some respects rival—industry staples such as Canada Goose’s renowned Expedition Parka. The launch reflects Arksen’s

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