Founded by Alessandro Pungetti and Paul Harvey, Ten C is the result of a long-standing creative partnership formed during their time at C.P. Company. Pungetti brings deep expertise in fabrics and garment construction, a foundation that aligns seamlessly with Harvey’s design legacy shaped during some of Stone Island’s most influential years. Together, they created a brand rooted not in trend or spectacle, but in material intelligence and longevity.

As Paul Harvey explains:

“You just have to feel a Ten C garment and you know. It is the same as when you pick up a Rolex, or a pair of Church’s, and you just know it’s right. It’s about understanding.”

Every Ten C garment is manufactured exclusively in Italy, yet its philosophy draws heavily from Japanese craftsmanship specifically the discipline of engineered textiles. Central to this approach is OJJ (Original Japanese Jersey), a proprietary fabric developed to evolve with the wearer rather than remain static. Unlike conventional outerwear materials, OJJ is designed to age, soften, and mould over time, gradually forming a personalised fit unique to each individual.

Branding is intentionally restrained. Instead, the focus lies on fabric quality, timeless design, and long-term wearability. Ten C often compares its outerwear to a well-worn pair of denim garments that improve with age, carrying the marks of use as part of their identity. The result is outerwear designed not just to be worn, but to be lived in.

Reinforcing the idea of a “jacket for life,” Ten C incorporates modular design elements across its collections. Detachable liners, adaptable hoods, and functional components allow garments to shift across seasons and conditions without compromising integrity or aesthetics. This balance of refinement and resilience defines the brand’s approach: technically advanced, understated, and enduring.

By merging high-end fabric innovation with a hard-wearing, adaptable sensibility, Ten C has carved out a distinct position in technical outerwear—one that prioritises longevity over hype, and substance over surface. Each piece is designed to last not just years, but decades, becoming unmistakably personal in the process.