Archive Archives | The Hoxton Trend

Archive

Exploring the brands, designers, garments, retailers and cultural moments that helped shape British menswear.

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BEFORE AllSaints, The BRITISH Fashion Designer That Helped Define an Era | Story of Stuart Trevor

 By The Hoxton Trend | October 26, 2026

https://youtu.be/tPn-D0Ug4lQ?si=QIxFg-StY7mUPVfx From his early days in fashion education to helping develop Reiss’s own-label menswear and founding AllSaints, Stuart Trevor reflects on the people, places and cultural influences that shaped his career. During a recent visit to Stuart Trevor’s studio in Hoxton, East London, The Hoxton Trend spent time with the British fashion designer to explore

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70 Years of British Menswear and the Independent That Refuses to Disappear

 By The Hoxton Trend | October 18, 2026

https://www.youtube.com/watch?v=z2TTpB8NT7o From Manchester’s early sportswear scene to the rise of designer casualwear, Hurleys has witnessed seven decades of changing fashion, retail and British high street culture. There was a time when independent menswear retailers played a defining role in shaping what people wore. Long before online shopping, social media and global fashion platforms, it was

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Meet the Vintage Stone Island Hunters Tracking Down Rare Archive Pieces Across the World

 By The Hoxton Trend | October 8, 2026

https://youtu.be/6oprmCFSjNA From early Stone Island experiments to rare C.P. Company garments, Leicester-based Archivio Clothing has built a business around sourcing some of the most sought-after pieces in Italian sportswear history. We recently travelled to Leicester to meet brothers Chris and Kyle, two of the triplets behind Archivio Clothing, to discover how a childhood fascination with

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How Lyle & Scott Found it’s Place in British Menswear Culture

 By The Hoxton Trend | October 6, 2026

Few British clothing brands have travelled quite as far as Lyle & Scott. Founded in Hawick in the Scottish Borders in 1874, the company began life producing knitted underwear and hosiery. More than 150 years later, the same name can be found on jackets that change colour according to temperature, knitwear activated by sunlight and

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Why Hiroshi Nozawa Designs Clothes Around Function, Not Fashion

 By The Hoxton Trend | September 15, 2026

Hiroshi Nozawa isn’t interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have compared his approach to that of Massimo Osti, the influential

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Remember When British High Streets Were Full of Different Sports Shops?

 By The Hoxton Trend | September 6, 2026

There was a time when buying trainers, a tracksuit or the latest football shirt in Britain meant choosing between far more than the handful of major retailers that dominate sports retail today. Throughout the 1980s, 1990s and early 2000s, British high streets and shopping centres were filled with competing sports shops. JJB Sports, Sports Division,

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ArkAir: The British Military Brand That Fashion Discovered

 By The Hoxton Trend | September 6, 2026

There are plenty of fashion brands inspired by military clothing. Far fewer can claim that their clothing evolved from a company actually making it. That distinction is important when looking at ArkAir. Behind the British label sits Arktis, a specialist clothing and equipment company established in 1985 by a former Royal Marine Commando who believed

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200 Years Later, British Shoemaker Clarks Is Still Firmly Embedded in the Culture

 By The Hoxton Trend | August 29, 2026

The story begins with something remarkably simple: leftover sheepskin. In 1825, brothers Cyrus and James Clark were working in Street, Somerset, when James began turning sheepskin offcuts from his brother’s tannery into slippers. The Brown Petersburgh became the first Clarks product and the starting point for a business that would eventually grow far beyond rural

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The Motorcycle Culture That Helped Shape 100 Years of Belstaff

 By The Hoxton Trend | August 25, 2026

Belstaff may today sit comfortably within the world of premium British fashion, but motorcycles have been part of the brand’s identity for almost as long as it has existed. Founded in Stoke-on-Trent in 1924 by Eli Belovitch and Harry Grosberg, Belstaff built its early reputation around protective outerwear designed for people travelling and working in

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Carlo Rivetti And The Culture Of Experimentation

 By The Hoxton Trend | August 22, 2026

Under Carlo Rivetti’s leadership, Stone Island developed around an unusual principle: progress did not necessarily mean abandoning what came before. Rather than constantly reinventing itself in response to fashion, the brand continued building on the research culture established during its earliest years. Fabrics, dyeing techniques, industrial processes and military and workwear references became part of

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Belstaff at 100: How a Staffordshire outerwear brand became a British icon

 By The Hoxton Trend | August 22, 2026

Few British clothing companies can claim a history stretching back more than a century while still producing garments recognisably connected to those that established their reputation in the first place. Belstaff can. Founded in Stoke-on-Trent, Staffordshire, in 1924 by Eli Belovitch and his son-in-law Harry Grosberg, Belstaff began with a straightforward purpose: creating practical clothing

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The Silent Story Behind Stone Island’s Shadow Projects

 By The Hoxton Trend | January 3, 2026

ChatGPT said: Stone Island Shadow Project emerged from a dialogue between Stone Island’s leadership and a distinct school of technical design that developed largely outside the traditional fashion system. Initiated by Carlo Rivetti, the project brought together Stone Island’s extensive archive and research infrastructure with the systems-led methodology of ACRONYM, under the direction of Errolson

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Through original video content, editorial features, archive stories and selected industry news, we explore menswear beyond the product, uncovering the history, creativity and communities surrounding it.

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