There was a time when buying trainers, a tracksuit or the latest football shirt in Britain meant choosing between far more than the handful of major retailers that dominate sports retail today. Throughout the 1980s, 1990s and early 2000s, British high streets and shopping centres were filled with competing sports shops. JJB Sports, Sports Division,
There are plenty of fashion brands inspired by military clothing. Far fewer can claim that their clothing evolved from a company actually making it. That distinction is important when looking at ArkAir. Behind the British label sits Arktis, a specialist clothing and equipment company established in 1985 by a former Royal Marine Commando who believed
The Hoxton Trend is an independent British menswear media platform documenting the stories, people and ideas shaping clothing culture.
Through original video content, editorial features, archive stories and selected industry news, we explore menswear beyond the product, uncovering the history, creativity and communities surrounding it.
Across our digital platforms, The Hoxton Trend brings together enthusiasts, collectors and everyday fans through a shared interest in clothing and culture. Alongside our media output, we curate premium pre-owned menswear and develop original merchandise, products and future brands.
The Hoxton Trend connects content, community and commerce through an independent perspective on modern menswear.
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