September 2026 | The Hoxton Trend

Month: September 2026

In  Archive,  Stories

Why Hiroshi Nozawa Designs Clothes Around Function, Not Fashion

By The Hoxton Trend | September 15, 2026

Hiroshi Nozawa isn’t interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have compared his approach to that of Massimo Osti, the influential

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Remember When British High Streets Were Full of Different Sports Shops?

By The Hoxton Trend | September 6, 2026

There was a time when buying trainers, a tracksuit or the latest football shirt in Britain meant choosing between far more than the handful of major retailers that dominate sports retail today. Throughout the 1980s, 1990s and early 2000s, British high streets and shopping centres were filled with competing sports shops. JJB Sports, Sports Division,

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ArkAir: The British Military Brand That Fashion Discovered

By The Hoxton Trend | September 6, 2026

There are plenty of fashion brands inspired by military clothing. Far fewer can claim that their clothing evolved from a company actually making it. That distinction is important when looking at ArkAir. Behind the British label sits Arktis, a specialist clothing and equipment company established in 1985 by a former Royal Marine Commando who believed