Skepta’s always known it’s been about more than being an MC – his recent trip to Ibiza to get behind the decks, his even more recent venture into the artistic sphere as a painter and now his new partnership with PUMA shows Skepta’s all about exploring all of his passions and becoming a multipotentiality.
Mostly known for his music and influence across the UK grime scene, Skepta’s also played a strong role in the growth of streetwear culture and his new partnership has only reinforced that theory.
The North London-based rapper’s brand Big Smoke Corp. has just signed a new partnership deal with German sports brand PUMA.
Not many details regarding the partnership has been released yet, but here’s what we do know…
Skepta and PUMA are set to collaborate on a partnership titled “Futro” and the project is expected to include a variety of both footwear and apparel.
Skepta’s previous collaborative work with Nike, proved immensely popular within the streetwear community, especially his work on the Air Max 97.
While his new deal with PUMA will most likely limit Skepta’s ability to work with other competing sports brands such as Nike for now, Skepta’s upcoming “Futro” collection with PUMA is his first collab with the German based brand and it may be his best one yet.
We’ll be sure to inform you of any more details on the collaboration as they unfold, but for now, for more news and the top discounts & sales available – visit The Hoxton Trend.
