An all-round creative who’s dabbled with being a musician, artist, and fashion designer – Skepta has officially announced that his own fashion entity, MAINS London, will debut its new collection at London Fashion Week on September 16.
The Boy Better Know rapper has been one of the UK’s main figureheads for setting an example and inspiring UK creatives for over a decade. Beginning as one of the pioneers of grime, his music career reached worldwide heights that would see him collaborate and celebrated all over the world.
Skepta has even sold his very own painting for a luxurious price at Sotheby’s auction, made a name for himself in the fashion industry with his Big Smoke Corporation signing with PUMA and to more recently becoming one of the main faces for Daniel Lee’s rebranded Burberry.
Skepta’s very own fashion venture, his MAINS London imprint is ready to pick things up again, having been relatively quiet since the brand’s viral moment in 2018 that saw Skepta and Naomi Campbell photographed together in MAINS underwear.
Skep took to Instagram to confirm that his MAINS London brand are back and ready to take over London Fashion Week on September 16.
Speaking with Vogue Business, Skepta explained that his upcoming collection is entirely designed by himself and will consist of “staple, crazy, beautiful, wearable clothes.”
The MAINS London founder was also spotted sporting a never-before-seen MAINS London x New Era cap earlier this week during Wimbledon (seen above).
A lot has been in the works at MAINS London during the build up to the debut of its new collection at LFW. Skepta’s new collection has had a helping hand from the North London born MC and MAINS London’s new chief designer Mikey Pearce – as well as graphic designer Johnson Orchid.
Skepta explained to Vogue Business: “While I haven’t been to fashion school like Mikey and Johnson have, I’ve always loved fashion. I’m lucky enough to be able to bounce ideas with them, and together we’ve been making a flood of pure magic.”
MAINS London’s forthcoming collection is set to take place at London Fashion Week at 8pm on Saturday, September 16 at a venue that’s yet to be announced.
Read more on Skepta and fellow Boy Better Know member Jammer and the launch of their new house music record label – Más Tiempo.
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