Tag Heuer & Porsche Collaborate For Another Automobile-Inspired Timepiece

Tag Heuer & Porsche Collaborate For Another Automobile-Inspired Timepiece

September 7, 2023
Dom Challis

Another astounding collaboration between TAG Heuer and Porsche has just arrived in celebration of their shared anniversary: the TAG Heuer Carrera Chronosprint x Porsche watch, launched in both silver and gold versions.

This partnership highlights the joint 60th anniversaries of both the TAG Heuer Carrera collection and the Porsche 911, highlighting their shared values of quality, innovation, and precision.

The two new timepieces blend together elements inspired by the engineering marvels of iconic Porsche vehicles with the meticulous craftsmanship of watches, resulting in new luxe timepieces that pay homage to the Porsche 911’s impressive achievement of accelerating from 0 to 100 km/h in just 9.1 seconds.

Frédéric Arnault, the CEO of TAG Heuer, defines the latest watch as one that “perfectly embodies the essence of our partnership with Porsche. We have seamlessly fused the legacies of the 911 and the TAG Heuer Carrera, harnessing cutting-edge technology and timeless design. It stands as a testament to our common values of precision, innovation, and a deep respect for our respective histories.”

Inspired by the Carrera Panamericana race, the name “Carrera” served as a creative spark for Jack Heuer’s (former TAG Heuer CEO) vision and played a pivotal role in shaping these watches.

The design of both timepieces echoes the concept of speed and acceleration, with red lines on the flange that serve as a reference to the 0-100 km/h milestone and other subtle automotive-inspired details.

These timepieces feature a double glassbox design, allowing a view of the intricate mechanics from both the front and caseback. The watches are adorned with calfskin leather straps bearing the embossed number “911,” a nod to Porsche’s heritage.

The steel version boasts a silver dial, while the gold edition showcases a beige dial. Every detail, down to the watch hands, draws inspiration from the shape of a car dashboard, creating a more than attractive vision of a timepiece harmonising with its automotive counterpart. 

The TAG Heuer Carrera Chronosprint x Porsche serves as a symbol of the collaboration between two iconic brands that share a commitment to excellence, performance, and timeless design.

In other timepiece news: Explore how the globally renowned watchmakers at G-Shock created a limited-edition streetwear watch in collaboration with Undefeated. 

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