Moncler has recently acquired the remaining 30 percent of Stone Island‘s parent brand – Sportswear Company SpA, their share capital is thought to equate to around 345 million euros from shareholders Temasek. The company also signed a deal to buy the further 70 percent stake which was held by Rivetex and Rivetti stakeholders.
Moncler is a high-end Italian fashion brand, specialising in luxury skiwear. The brand was founded way back in 1952 and is one of the most popular brands when it comes to luxury outerwear. We’ve seen a huge rise in people purchasing their high-quality puffer jackets – Hox included. The brand is renowned for its classic Moncler badge – somewhat like a badge of authority when it comes to current streetwear trends and luxury men’s fashion. Moncler is constantly pushing the boundaries of fashionable designer goods, which merge trend and functionality into some of the most wearable luxury pieces on the market. Previously, we’ve seen the brand collaborate with the likes of Virgil Abloh for Off-White, Rick Owens, and JW Anderson, just to name a few.
Now, let’s be honest, by now we’re all familiar with the one and only Stone Island. It’s featured a lot here at The Hoxton Trend and it’s a firm favourite with Hox and the team. If you need a little reminder, Stone Island is yet another Italian menswear brand, targeting the high-end of the market. The brand has a distinctive aesthetic, merging function with sport, comfort and some added edge. There’s quite the difference between the Moncler and Stone Island brand when it comes to looks, branding and style. A versatile combination if you’re looking to mix up the wardrobe. However, both have a great reputation and put together, they could do some mean stuff when it comes to innovation and experimentation. Unfortunately, there’s no collaboration between the two as of yet.
As almost rivals in the luxury menswear market, it’s a super interesting move to see Moncler take the Stone Island brand under its wing. Between the two, the Stone Island brand was valued at around 1.15 billion euros. There was first speculation over the deal around December last year. It has now been finalised and it awaiting approval of Moncler’s shareholders and regulatory authorities. The deal is expected to be complete by the end of March. The stakes being bought by the Italian sportswear brand are owned by Stone Island’s chief executive – Carlo Rivetti.
Once reviewed by the board late March, stakeholders (Rivetti and Temasek) will receive an equivalent of 50 percent depending on their share capital. Rivetti shareholders and Temasek will both then receive the newly issued Moncler shares, which equal 5.601 percent of Moncler’s share capital. The share capital for Moncler is currently valued at around 37.51 euros, if you were wondering…
Furthermore, it has been declared that both stakeholders will contribute their new shares to the holding company, Ruffini Partecipazioni. Ruffini Partecipazioni has a share capital of 87.2 percent from RPH and the final 12.8 percent of share capital from Temasek.
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