Italian cult brand Stone Island has a huge following, and the brand launched back in 1983 with the idea of creating a military worker silhouette and taking inspiration from traditional work wear. However, now, a lot of their pieces focus on Britpop and football culture whilst still being built to perform and having a function. Loved by hypebeast’s and streetwear fanatics Stone Island stands out for its innovation in the world of menswear. Known for experimentation with materials, fabrics and design, Stone Island offer technical jackets, including reflective and heat responsive jackets that have redefined sportswear. Every jacket and jumper show off the compass logo patch that buttons onto the upper sleeve of the left arm. The label has become a cult favourite through its use in football films such as ‘The Football Factory’ and ‘Green Street Hooligans’, also Stone Island is regularly seen being worn by rapper Drake who has helped back the brand popular within hip hop. At The Hoxton Trend we couldn’t recommend Stone Island enough and if you want to sport the brand but don’t know where to start, then make sure to explore below to shop the range of men’s Stone Island tracksuits, cargo shorts, logo t-shirts, polos and more.