One of the biggest global streetwear labels currently taking over the fashion scene, Trapstar and their new ‘History’ collaboration with luxury Italian fashion design house, Iceberg launches today and you can browse the new campaign in the gallery below.
Staring UK musical artists Fredo and Lancey Foux to style and model the new campaign, the collaboration presents both brands in their purest form and photographed in Italy.
Both labels consider authenticity a priority when operating their brands and it only seemed right to shoot the collection in Italy, the birthplace of Iceberg and this collaboration.
The new “History” collection features plenty of Trapstar motifs and Popeye graphics, the animated series that’s most likely inspired by Iceberg‘s frequent Looney Tunes graphics.
The collection dons a Trapstar x Iceberg dual branding that’s placed on a variety of ready-to-wear hoodies, sweatshirts, T-shirts, tracksuits, jackets, accessories and more.
The standout piece for me is undoubtedly the black puffer jacket that can be matched with the 18CT Rose Gold Pendant on the zipper and worn by Fredo in the images above.
The new collaboration launches from the TRAPSTAR website today (Friday, March 10) at 12:00pm.
Established in 2008, Trapstar catapulted to the top of the streetwear scene following successful collaborations with the likes of Puma, co-signing with Stormzy, receiving an investment from Jay-Z’s Roc Nation, and even partnering up with Rhianna during her Monster Tour.
The label that started from humble beginnings in West London, found early success through its USP of how they used to package and deliver their items. The clothing could be purchased via a text to the brand’s ‘trap phone’ and the items would be delivered in a Trapstar pizza box.
Iceberg on the other hand, is an Italian luxury fashion house that’s been producing men’s and women’s ready-to-wear clothing, accessories, fragrances, and childrenswear since 1974.
Based in Italy where all of its clothing is made, Iceberg began as knitwear specialists until they became an early proponent of the concept of fashionable sportswear.
Today, Iceberg focuses on exploring the youthful fashion scene of Italian sportswear and streetwear. They describe their designs as having a “strong personality” and enjoy a graphical approach to fashion with The Looney Tunes as a recent theme.
You can shop the latest Trapstar x Iceberg ‘History’ collection right now from the Trapstar website.
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