As the global issue of mass consumption is increasingly recognised in the fashion industry and companies continue to improve their sustainability efforts, Balenciaga is the latest big label that has expanded their efforts greatly and introduced its Re-Sell program.
Balenciaga have previously made positive changes within the brand to become more sustainable, such as making investments into carbon removal projects and sponsoring agroforestry projects across the world.
Known for its exquisite craftmanship and innovative designs, Balenciaga are now embracing the rising secondhand market by officially introducing its own Re-Sell Program for Balenciaga items.
The Balenciaga Re-Sell Program is currently available in the UK, Italy, France, the US and Singapore. The program involves customers dropping off their items at specific Balenciaga stores or having them picked up for documentation, authentication, pricing and listing.
Balenciaga have partnered with Reflaunt, a technology company that brings resale-as-a-service to fashion labels around the world. They have a worldwide network of over 25 secondary marketplaces to help assist Balenciaga in their new program.
After they’re sold, the seller can chose to be compensated in either cash or Balenciaga credit value. It’s worth remembering that when opting for the Balenciaga voucher, the payout is 20% greater than it would of been in cash.
Balenciaga‘s 5 main reasons for choosing to resell with them is their seamless experience, the highest payout, fast selling, instant reward for iconic pieces and using a circular and sustainable system.
The re-selling of your pre-loved Balenciaga pieces is operating now and products can be dropped off at selected Balenciaga stores or collected using a service which is available on Balenciaga’s website.
Balenciaga are one of the biggest names in the streetwear and general fashion industry. This is a big positive for the industry and the planet, to see a big brand like them setting an appropriate example to other brands.
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