Balenciaga was founded over 100 years ago by Cristóbal Balenciaga who was known for his innovative and experimental designs. The modern silhouettes that he created became the brands trademark. When Demna Gvasalia was announced as the new creative director in 2015 the luxury fashion house continued with its contemporary designs with Gvasalia adding a sense of streetwear. His concept was ‘destructing to create’, and so he often dives into the brands archives to reinvent Balenciaga’s signature pieces as a homage to Cristóbal.

Today, Balenciaga is the perfect combination of streetwear and structured tailoring, whilst being heavily inspired by pop culture and breaking the usual style expectations. You can sport the brand with a men’s logo T-shirt (think bold branding), and combine with denim jeans and some cool accessories, like the belt bag that A$AP Rocky was photographed in, for a full fit. Or keep things edgy with an iconic graphic, oversized hoodie or a political tee and pair with chunky trainers such as the cult favourite Triple S or the Speed Sock sneakers. Whether you like bright neon colours or prefer to opt for a darker toned outfit then Balenciaga has something for you. The sneakers along with oversized sweatshirts, bold jackets and graphic tees make Balenciaga one of the most modern brands of today for the menswear consumer.