AC Milan: The Most Fashionable Football Club in Europe?

AC Milan: The Most Fashionable Football Club in Europe?

September 14, 2023
Dom Challis

From establishing itself as one of Europe’s most fashion-forward club’s for over a decade to more recently naming Off-White™ as the club’s official Style & Culture Curator, AC Milan is widely believed to be Europe’s most fashionable club and their latest accessory drop and 2023/24 shirts only proves that.

AC Milan have always treasured its identity with Milan, the capital of fashion and design. The club consistently sets new trends that are inspired by the energy of a fashionable and vibrant community. Continue below to see for yourself…

AC Milan
Sballo Rossonero Fan Scarf – Black/Red

Sold By:  
UK & International Delivery
£19.00

Italian retailers Slam Jam, recently released the limited edition Rossonero Scarf in celebration of AC Milan‘s football culture and passion for rossoneri. For those unaware, rossoneri is a term AC Milan use to describe both their players and supporters. 

The exclusive scarf features a re-invented rossoneri devil graphic, recalling legendary moments from the club’s history. Slam Jam have also decorated the scarf with all-over illustrations on the front and back, arriving in classic AC Milan red & black.

PUMA
AC Milan 2023/24 Home Shirt – Red/Black

Sold By:JD Sports

UK & International Delivery
£75.00

The Italian club’s new Home Shirt for the 2023/24 season is another gem to add to AC Milan‘s list, having been directly inspired by the stylish city of Milan. 

The unique positioning of the stripes creates a repeating ‘M’ on the front of the shirt, a nod to the club’s great city. Further features include a black V-neck collar, PUMA and Emirates branding on the chest and ‘AC Milan’ printed on the rear of the collar. 

PUMA
AC Milan 2023/24 Third Shirt – Pink

Sold By:JD Sports

UK & International Delivery
£75.00

Something about pink on a football shirt never seems to miss and that’s apparent in AC Milan‘s vibrant Third Shirt that arrives in a pink colourway with a blue and green gradient design. 

The design of the bright Third Shirt aims to celebrate inclusivity and to unite fans worldwide. The shirt arrives with a ribbed crew neckline plus built-in dryCELL technology for a comfortable experience. 

PUMA
AC Milan 2023/24 Away Shirt – White

Sold By:JD Sports

UK & International Delivery
£75.00

The AC Milan 2023/24 Away Shirt combines the club’s rich football heritage with the casual sophistication of a city that become a fashion capital without ever trying too hard. 

This kit introduces an interesting design in white, dark silver, red, and black. The red and black stripe going down the entirety of the left chest is an obvious standout, while the more subtle design of an all-over diamond pattern in light grey may be a little harder to spot. 

PUMA
AC Milan Pre Match Shirt – Black/Red

Sold By:JD Sports

UK & International Delivery
£60.00

Last but not least, AC Milan’s Pre Match Shirt has been decked out with a geometric pattern on the front, a similar design to the repeating ‘M’ found on the club’s new Home Shirt. 

Arriving in classic black & red and slightly cheaper than the Home, Away, and Third shirts, the Pre Match shirt features a crew neckline plus a lightweight poly fabric that uses a minimum of at least 20% recycled materials. 

With football becoming ever more fashion-focused and club’s increasingly transforming into brand’s more than anything else, the list of fashionable club’s in todays game is endless, but I hope we can all agree that AC Milan deserves a spot at the very top of the football/fashion pyramid. 

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