NOAH FW19 Loungewear CollectionBy Rachel Tooley | October 31, 2019
Founded in 2015 by Brendon Babenzein, menswear brand Noah specialise in fusing classic menswear with contemporary streetwear fashion to create the ultimate urban look.
The label grew from their flagship store in Soho, NYC, to be now one of the biggest labels in men’s urban fashion. The brand is often commended for its refreshing vision, merging subcultures of skate, punk, surf and music into one aesthetic.
Multi-utilitarian attire and unique embellishments are the signature statement for the label. Recently, the brand launched a duo of loungewear which includes a hoodie and sweatpants in two different iterations, taking its nonconformist attitude to design up another level.
The lounge sets pay homage to the brands eye for detail, with both designs being made available in intricate paisley prints. The exposed seams on the hoodie add an extra structural contrast to the cotton fleece fabric. The drawstring hood and kangaroo pocket feature, located at the centre of the waist, keep the overall shaping simple, with a small piece of embroidered branding that lays at the corner of the pocket. The ribbed knit cuff and hem keep the edges fitted to the body whilst allowing extra flexibility and comfort.
The cotton fleece sweatpants come in a slim fit silhouette, with a mid-rise waistband and three pocket detail. The drawstring, elasticated waistband and elastic cuff at the ankle create extra movement within the fabric, making this combo the ultimate relaxation ensemble.
In two eccentric colourways, these sets are available in an orange, red, green and purple paisley print, or a paisley floral hybrid print in a forest green shade. Hoodies are priced at £195 and lounge pants at £175, both A/W19 sets are available to purchase now from SSENSE.com and other selected retailers.
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