Founded in 1913 by Mario Prada in Milan, Prada started out as a leather goods company. When Mario’s granddaughter Miuccia Prada took over as head designer in the 70’s Prada quickly gained the attention of the global fashion industry and became one of the most iconic fashion houses allowing Miuccia Prada to set new trends. The men’s ready-to-wear collection was launched in the mid 1990’s and shortly after Prada begun to set the tone for men’s fashion and decided what was considered cool or not. Signature pieces include the parachute inspired nylon bags, which was first released as a backpack. The nylon bag has now been reimagined as a belt bag, a shoulder bag and a messenger bag. In recent years as streetwear is becoming more popular, Prada have taken it in their stride. The famous Cloudburst sneakers are Prada’s answer to the chunky trainers, and they will continue to look modern for years to come. If you’re looking for sporty knitwear, then Prada is the place to go. Knitted jumpers are classic yet playful and depending on which jumper you go for; you will have either a statement piece of a classic wardrobe staple. Our selection for men includes all of that amongst printed T-shirts, tailored trousers, bucket hats and logo jackets.