Hubert de Givenchy founded his fashion house in 1952 with his first menswear collection launching in 1969. Known not only for his elegance but also for his talent in breaking conventional rules of fashion. And in more recent years Givenchy is loved within the world of hip-hop and rap with artists such as Jay-Z, Kanye West and A$AP Rocky often sporting the brand on the streets and in music videos. The ready-to-wear menswear collections have a much more casual element to womenswear, so look out for the oversized star t-shirts and logo hoodies which will never go out of style. Or opt for a leather jacket that when paired with distressed jeans, has a biker feel. Don’t forget to take a look at the men’s accessories that they have on offer such as the iconic leather wallet. Their signature black and white colour palette is made more vibrant with the odd pop of colour and the brand expertly mixes tailoring and streetwear, so you are sure to find something for every occasion. With Givenchy under the new creative direction of Matthew Williams it will be interesting to see what he does with the brand as it continues to redefine masculinity.