A sportswear specialist with worldwide recognition, Adidas has been a leader of multiple markets within the clothing industry since last century, constantly evolving to create innovative products to supplement and enhance performance within all sports. Founded by Adolf and Rudolf Dassler in 1924, the company was first established in the small town of Bavaria, Germany, named Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik). Years later, Adolf registered his own company in 1949 as Adi Dassler adidas Sports Shoe Factory – adidas in short. Urban myth tells us that adidas is an acronym for ‘all day I dream about sports’ however, the name is commonly known as an abbreviation for Adi’ (Adolf) Dassler. You can read more about the history of the adidas brand by clicking here. As well as the classic adidas brand, you can also take a look at the adidas sub brands including adidas Originals, adidas Skateboards, Y-3 and Yeezy. A variety of our trusted retailers stock the leading brand, with a huge selection of products to meet your every needs. Scroll down to take a look at the current adidas collection at The Hoxton Trend, including the original must have items such as the adidas hoodie, adidas zip up hoodie, adidas trainers and more.