French label A.P.C. launched in 1987 by Jean Touitou and the name stands for ‘Atelier de Production et de Creation’. The brand started out as a raw denim jean label and it has now expanded to both men’s and women’s collections including clothing and accessories. A.P.C. clothing has established itself as one of the menswear leaders when it comes to urban clothing. The label has a huge following and is recognised for its effortless aesthetic as well as its obvious Parisian influence. The brand’s identity is considered to be made up of minimalist designs, clean line and simple patterns. A.P. C’s emphasis on fabric and fit ensures that whatever you buy will last you from season to season. One of the brands most popular products is their high-quality raw denim jeans and a pair of jeans like this is something that every man needs to complete his wardrobe. Enter the labels relaxed state of mind and shop the A.P.C collection below to find logo hoodies and graphic T-shirts in a muted, natural colour palette. You can shop the cult favourite denim jeans or even take a look at the accessories they have to offer which include tote bags, belts and logo caps.