Wax London Soho Store Becomes Permanent Fixture After Pop Up Trial | The Hoxton Trend

Wax London, a contemporary menswear label, has been making significant strides with its unwavering commitment to sustainability, culminating in the launch of its inaugural bricks-and-mortar store in London’s vibrant Soho district. Originally conceived as a temporary pop-up store, we were delighted to learn that the establishment has now become a permanent fixture within the vibrant Carnaby Street shopping district in Central London.

From the Jacquard macs featuring hidden Japanese block print detailing to drawstring trousers crafted from the deepest indigo-blue corduroy, Wax London presents a meticulously curated selection of premium menswear. Their overshirt jackets pay homage to the trailblazing American jazz icon Chet Baker, rendered in a delicate blush pink denim. At the heart of the brand is a dedication to sustainability, evident in every meticulously crafted pieces

Established in 2016 by friends Richard Singh, Tom Holmes, and Steffy Neceva, Wax London champions British craftsmanship by producing the majority of its outerwear locally. The brand’s journey began with pop-up stores at markets and indie retail spaces across London, swiftly garnering a devoted following and paving the way for its successful e-commerce platform.

Today, Wax London’s offerings grace the shelves of prestigious department stores worldwide. with their strong commitment to sustainability goes beyond its craftsmanship. The brand embraces sustainable practices, working with organic yarns and dyes, as well as recycled and upcycled fabrics whenever feasible.

Partnering with local mills that prioritise clean energy and efficient water management, and employing energy-efficient modes of transportation for raw materials and finished goods, further underscores their eco-conscious ethos. Wax London’s commitment to sustainability goes beyond its craftsmanship. The brand embraces sustainable practices, working with organic yarns and dyes, as well as recycled and upcycled fabrics whenever feasible.

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