UNDEFEATED & Birmingham City F.C. Shock Football & Fashion With Their New Partnership

July 31, 2023

Dom Challis

Even in fashion today when collaborations are more frequent then they’ve ever been, from time to time an unusual collaboration surprises me and leaves me wondering: What on earth?!

This time, it’s UNDEFEATED, the Los Angeles-based streetwear brand, which has been revealed as the new creative director of Birmingham City Football Club.

I must admit, it’s quite a jaw-dropping choice. Just when I thought the news about KidSuper designing kits for Barnsley FC was a shocker itself, this UNDEFEATED collab comes along and tops it.

The announcement was made on Wednesday, July 26 through the club’s official website, explaining that UNDEFEATED will take the reigns of all future merchandise and marketing projects between the brand and the Club.

They will also incorporate their iconic five-strike logo into the team’s jerseys for the 2023/24 season – as seen above.

In today’s world, the blend of football and fashion has become common, so theoretically, this collaboration shouldn’t astonish me. However, it still leaves me scratching my head.

What confuses me the most is why UNDEFEATED specifically chose to partner with Birmingham City FC, a club that has been stuck in England’s second tier of professional football for more than a decade.

I mean no disrespect to Birmingham, but I wonder why they didn’t opt for a more appealing club—one that hasn’t been struggling for so long or faced ownership issues as recently as The Blues have. It’s a puzzling decision.

View this post on Instagram

A post shared by UNDEFEATED (@undefeatedinc)

Nonetheless, introducing UNDEFEATED into the realm of football merchandise, an industry stereotypically saturated with cheap materials and uninspired designs, can only be seen as a positive step, plus an unexpected one.

As random as it is, this new partnership can only be seen as a positive for Birmingham City FC. Although, without sounding like a bitter rival fan, I can’t see The Blues living up to the “UNDEFEATED” name this season.

Explore 15 of the biggest summer sales, offers & discounts currently available this season! We’ve included every available code and offer, all you need to do is follow the links!

For more up to date news plus the top discounts & sales available – join our community at The Hoxton Trend.

The Hoxton Trend

The Hoxton Trend is a vibrant content hub for premium menswear enthusiasts, collectors, and everyday fans of clothing and style. Our mission is to empower our community by helping them navigate the world of clothing, offering entertaining and informative content, and connecting them to the right people, places, services or stores based on their requirements.

As a leading resource for premium menswear, we provide expert insights, comprehensive reviews, coverage of prominent figures in the industry, and practical guides to clothing and fashion, stores, outlets and destinations to shop.

Over the years our influence has grown and spanned YouTube, Instagram, and Facebook, including an active Facebook Marketplace group with over 17,500 active community members. The Hoxton Trend is more than just another content creator; it’s a thriving community of like-minded individuals connecting over a shared passion for clothing culture, menswear, and connection.