‘WE OUTSIDE’ is the name of the pop-up stores appearing around the country for London streetwear brand – Trapstar.
Being one of the key chains of Trapstar, ‘WE OUTSIDE’ is a tour of cultural excellence that will be taking part in a series of events and collaborations across multiple cities around the world in the coming months.
Only recently, Trapstar took to the streets of Milan for an inner-city invasion pop-up store. Trapstar has collaborated with Milan-based brand – Dropout, to judge the current buzz of streetwear culture in Milan.
As a little piece of background information – Dropout is Milan’s first consignment store which is dedicated to streetwear.
The Milan ‘WE OUTSIDE’ takeover announced an exclusive collaboration with Italian rapper – Sfera Ebbasta, as he celebrated his latest collaborative mixtape, Italiano.
This latest European takeover collection featured T-shirts, hoodies, and caps. The hoodies had the appearance of the classic Trapstar fit and their traditional Trapstar brand positioning across the chest has been replaced with ‘Italiano.’
Check out the video below for a more detailed look at what went down at the Milan takeover.
Trapstar began in 2008 when three school friends from West London began to make their own T-shirts and selling them at Portobello Market. Since then, Trapstar has developed into an ever-growing, global fashion brand worn by millions.
Founders – Mikey, Lee, and Will try and maintain a level of anonymity in their lives, they named Trapstar after the Southern United States subgenre of rap music – Trap.
It was only right that the first Trapstar inner-city invasion came to the city of London, in collaboration with UK rap starts K Trap and Blade Brown – who were celebrating their recently-dropped joint mixtape, Joints.
During the London takeover, both rappers took to Soho to hand out wristbands while wearing exclusively-released Trapstar camo tracksuits.
Be sure to keep reading from The Hoxton Trend to find out what else Trapstar has in store for their ‘WE OUTSIDE’ takeovers.
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