In an era where corporate takeovers and online shopping dominate the retail industry, one independent menswear store in the UK continues to stand strong amid a wave of closures. More than just a retailer, it has become a symbol of resilience, quality service, and customer-focused tradition. By embracing an old-school, in-person approach with a personal touch, it has maintained a loyal customer base since its original opening in 1995, proving that authenticity and the in-store experience still have a place in an ever-changing market.
Pockets, led by Paul Platt and Mark Taylor, is the last fully independent multi-brand retailer in the UK to offer Stone Island—a brand synonymous with premium quality and timeless outerwear. Unlike many independent competitors that have succumbed to large conglomerates over the past decade, Pockets remains steadfast in its identity, continuing to provide a tailored shopping experience that online giants simply cannot match. While other stores are closing, Pockets is expanding, opening a new location in Bath to enhance its in-store experience—notching up a total to five stores.
Stone Island has long been a staple in high-end casual menswear, known for its innovative fabric technologies and distinct aesthetic. For decades, it has built a loyal following, making it a must-have brand for fashion-conscious individuals. Pockets has been integral in maintaining the accessibility of Stone Island to customers who appreciate in-person service and expert styling advice.
Visiting Pockets is more than just a shopping trip—it’s an experience. For example their Shrewsbury store is nestled in an historic 300-year-old Georgian townhouse, the store spans five uniquely decorated floors, each offering an intimate and curated selection of premium brands. Customers are not just buyers; they are part of a community that values style, tradition, and exceptional service. Watch our store tour video below to see exactly what we mean.
Paul Platt, the man behind Pockets, has remained committed to the values that have sustained his business since its inception in 1996. In a recent interview with Eric Musgrave, Platt shared his views on the importance of physical retail spaces, his refusal to sell out to the Frasers Group, and his plans for the future, which include expanding into womenswear and opening more stores.
Platt emphasises that customer relationships and service are at the heart of Pockets’ success. Whether it’s a teenager purchasing his first designer piece or an elderly gentleman adding another quality staple to his wardrobe, the store caters to a diverse clientele with the same level of care and attention.
Running an independent menswear store in today’s retail climate is no easy feat. The impact of COVID-19, the rise and fall of demand, and the competitive pricing of large chains like Flannels have all posed challenges. However, Platt remains optimistic. He believes that the tide is turning back in favor of independent retailers, as more brands recognize the value of unique, high-quality shopping experiences over mass-market discounting.
Looking ahead, Pockets is set to introduce womenswear in 2025, responding to growing customer demand. Additionally, Platt and his team are actively searching for new locations to expand their footprint within the UK, ensuring that the independent retail spirit continues to thrive.
In an age where online shopping is king, why do customers still flock to independent stores like Pockets? The answer lies in the tangible shopping experience—being able to touch and try on premium garments, receive personalised styling advice, and enjoy an atmosphere that a website simply can not replicate. Both Platt & Taylor’s commitment to keeping Pockets’ stores fresh and engaging ensures that customers return not just for the products, but for the experience itself.
As Pockets approaches its 30th anniversary, it stands as a beacon of hope for independent retailers across the UK. Pockets story is one of perseverance, passion, and an unwavering belief in the value of quality retail. With a strategic vision for the future, Pockets is poised to continue its legacy of providing premium menswear to those who appreciate craftsmanship and tradition.
For those who believe in the enduring value of independent retail, a visit to Pockets is more than a shopping trip—it’s a celebration of everything that makes brick-and-mortar fashion special.
