Why some are calling Norbit’s founder the ‘Massimo Osti’ of Japan
By The Hoxton Trend | August 23, 2026Hiroshi Nozawa is not interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have started referring to him as the “Massimo Osti of


