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Why some are calling Norbit’s founder the ‘Massimo Osti’ of Japan

By The Hoxton Trend | August 23, 2026

Hiroshi Nozawa is not interested in designing clothing purely for aesthetics. Through his label Norbit, the Japanese designer has quietly built a reputation around functional garments shaped by movement, weather, utility and the realities of outdoor life. It is partly why some technical fashion followers have started referring to him as the “Massimo Osti of

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Carlo Rivetti And The Culture Of Experimentation

By The Hoxton Trend | August 22, 2026

Under Carlo Rivetti’s leadership, Stone Island developed around an unusual principle: progress did not necessarily mean abandoning what came before. Rather than constantly reinventing itself in response to fashion, the brand continued building on the research culture established during its earliest years. Fabrics, dyeing techniques, industrial processes and military and workwear references became part of