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LVMH Sells Off-White, Is Off-White Losing Its Luxury Streetwear Appeal?

By The Hoxton Trend | October 1, 2024

The sale of Off-White by LVMH to Bluestar Alliance raises questions about the brand’s current standing in the luxury streetwear market. Once a pioneering force under the visionary leadership of Virgil Abloh, Off-White seamlessly blended streetwear and high fashion, captivating a global audience. However, after Abloh’s passing in 2021 and LVMH’s attempt to elevate the