30 years after its founding, Death Row Records announced on Thursday 29 December, that they are now entering the cannabis industry under new ownership Snoop Dogg.
The news was announced when a 22-second clip was posted on Instagram, showing a new metallic logo and music from longtime Snoop collaborator DJ Battlecat. The redesigned version of the Death Row Records’ logo shows the signature prisoner with his left hand freed, holding a joint (seen in the image above).
Products which are expected to be sold by Death Row Cannabis includes a cannabis flower, diamond-infused pre-rolls and limited-edition metallic bags featuring the revised Death Row logo.
Snoop told the Denver Post: “Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana.” This is coming from the man who recently improved his personal weed roller’s annual salary of $40,000 to $50,000 USD due to “inflation.”
Snoop Dogg, was one of the original artist of Death Row Records during its glory days in the 90s, alongside artists such as Tupac Shakur, Dr. Dre, Nate Dogg, Kurupt and many more.
Snoop Dogg agreed to a deal to become the new owner of Death Row Records in February 2022 after buying the label from MNRK Music Group.
Selected Cookies California stores, founded by San Francisco rapper Berner, will be the first locations to sell Death Row Cannabis as of January next year.
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