Selfridges to Launch Private Members Club at Oxford Street Flagship in 2026

June 24, 2025

Luxury meets exclusivity as Selfridges prepares to unveil its first-ever members club — right inside its iconic Oxford Street flagship.

Set to open next year, the new club — dubbed “40 Duke” — will transform existing office space on the store’s fourth floor into a high-end, invitation-only social and shopping hub for the brand’s most loyal clientele.

According to planning documents filed with Westminster City Council, the concept is designed to be a “premium destination for Selfridges’ most valued customers and members.”

Inside the Club

The proposed redesign includes:

An internal bar and lounge with 80 covers
A private dining room and exclusive terrace (14 covers)
An external dining terrace for 50 guests
On-site kitchens to support full-service hospitality
Opening hours are set to run from 8am–12:30am Sunday to Thursday, and until 1:30am on Fridays and Saturdays, with terrace access permitted between 9am–11pm daily.

From Boardrooms to Bar Service

The fourth-floor space currently serves as offices for Selfridges’ executive team, complete with boardrooms, lounges, and staff dining areas. This transformation signals a broader pivot toward experiential retail — one that blends luxury shopping with lifestyle exclusivity.

“Selfridges must continuously carry out refurbishment and improvement to sustain its prominence within what is a fast-paced and demanding industry,” said planning consultants Montagu Evans.

“This proposal will help Selfridges continue to thrive on Oxford Street, supporting both the international shopping centre and the cultural vibrancy of London’s West End.”

A Club for the Fashion Elite

While pricing, perks, and membership details remain under wraps, the move places Selfridges in a growing league of luxury retailers reimagining their physical spaces as community-driven lifestyle destinations — not just places to shop, but places to belong.

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