Calvin Klein has called upon the unlikely duo of the Inter Milan loanee from Chelsea, Romelu Lukaku & Stranger Things star Maya Hawke to enter the spotlight for its new Calvin or Northing campaign.
The New York City-born label founded in 1968 approached the campaign with a minimalist and black and white aesthetic.
The name of the campaign is a callback to Brooke Shield’s iconic Calvin Klein campaign from the 90s’ which asked “You want to know what comes between me and my Calvins? Nothing.’
The campaign reflects the elevated designs of its latest underwear collection and channels Calvin Klein‘s minimal and impactful aesthetic.
The campaign was also shot and directed by the daughter of famed photographer Mario Sorrenti – the 22-year-old Gray Sorrenti. Her choice to shoot in film helps her capture the truest and most natural emotions of her subjects.
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New to the Calvin or Northing campaign is a updated Embossed Icon which features a new logo treatment, refreshed Modern Cotton silhouettes, and the minimalistic designs of CK Black.
The images and videos found below convey Calvin Klein‘s signature style – strongly rooted in sensuality.
The new “Calvins Or Northing” underwear collection is currently available at the Calvin Klein website.
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