The list of football’s big hitters partnering/collaborating with fashion brands is a long one and Real Madrid are the latest to enter the fold with a partnership with sartorial experts – Zegna.
The European champions have partnered with Italian luxury fashion house “Zegna” as their official suit partners for the 2022/23 season.
This is a somewhat more sophisticated football-fashion crossover then the more common streetwear-football partnerships we’ve already seen from the likes of Inter Milan x Moncler, PSG x Dior, and Juventus x Palace.
There’s a level of confidence that a good suit can instantly inject into someone and even with the confidence aside, there’s no denying that a good suit looks superb.
It’s no surprise that a classy club that’s full of rich history like Real Madrid, have steered away from the common football x streetwear/sportswear partnerships, and instead partnered with suit specialists Zegna.
Founded in 1910, Zegna have recently revealed its new logo, something that will feature heavily within the Real Madrid partnership.
The new logo has been designed from a double-stripe graphic which pays tribute to the Italian road known as 232, originating from the mountains through Oasi Zegna.
Real Madrid’s new suit partnership with Zegna has the potential to be the best football – fashion crossover yet and it may even inspire other football clubs to branch out their fashion partnerships further towards brand they wouldn’t typically work with.
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