From revealing the one and only Rihanna as a muse for his debut Louis Vuitton campaign set to take place in Paris and the Pharrell and Adidas Samba Café opening its doors during Paris Fashion Week next week, Pharrell is well and truly taking over the French capital this summer.
Revealed via Instagram during the early hours of Thursday morning (June15), Pharrell shared a huge Louis Vuitton billboard of Rihanna, who’s revealed to be a muse for Pharrell’s debut LV campaign as Men’s Creative Director that’s reportedly set to launch during Paris Fashion Week (June 20-25).
The soon to be mommy of two can be seen stunting in an all-black Louis Vuitton leather jacket, revealing her baby bump while holding LV backpacks of multiple colours.
Having a pregnant Rihanna model a Louis Vuitton men’s line is admittedly unexpected, but It’s definitely the type of next level move I imagine Pharrell wants to bring to Louis Vuitton.
Pharrell Isn’t stopping there as it seems he’s also planning to see a boatload of his Adidas x Humanrace Samba collaboration during Paris Fashion Week with the launch of the Samba Café.
The Samba Café is exactly what is sounds like – a casual coffee house where customers can drink, eat, and purchase any colourway of Pharrell’s Humanrace Samba collaboration.
Described in a press release as “high-quality coffee, curated menu items” and of course collaborative Adidas Samba trainers that initially dropped in April and will be available from the Samba Café on a first-come, first-served basis.
The Samba Café will run from June 22 until June 24 and will offer the Humanrace Sambas in White ECCO leather, Charcoal, or Terracotta for €200 (£170).
The Adidas Samba Café and the unveiling of Rihanna as a part of his debut Men’s LV collection, are all a part of Pharrell’s Paris Fashion Week takeover where he plans to engrave his name in the history books as he kicks off his tenure as Louis Vuitton‘s Men’s Creative Director.
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