Manchester United aren’t done with their new signings just yet, as joining the likes of Mason Mount, Andre Onana, and Rasmus Hojlund is British heritage fashion label Paul Smith, who’s just joined Manchester United as the club’s official tailoring partner.
Paul Smith will now be dressing the entire Manchester United squad, including players, coaches and training staff in its Modern Working Wardrobe edit for matches, special events, and official appearances.
The new partnership has been announced through a star-studded campaign that features players such as Luke Shaw, Christian Eriksen, and Aaron Wan-Bissaka.
The duo’s new campaign showcases the squad in a sleek and relaxed fit, with subtle details of Paul Smith‘s multicoloured motif standing as an eye-catcher.
Paul Smith’s “A Suit To Travel In” is placed under the spotlight within the debut campaign, promoting lightweight and wrinkle-free fabrics that can be worn on and off the field.
The black and navy look boasts a form-fitting silhouette with minimalistic chest pockets. Elsewhere, clean formal shirts foster additional tinted patterns beneath the wrist cuffs, while simple polo shirts and black tees complete Manchester United’s new uniform.
You can explore the new Paul Smith x Manchester United campaign in the gallery above.
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