London-based streetwear label Palace is back with its highly anticipated Winter 2024 lookbook, and it’s filled with cozy, stylish offerings designed to keep you warm through the colder months. This season, Palace blends vibrant outerwear, sportswear influences, and unique collaborations to create a dynamic collection that stands out in the streetwear landscape. One of the key highlights is Palace’s collaboration with legendary outerwear brand AVIREX, which leads the charge in their statement outerwear pieces. But this isn’t the first time Palace has teamed up with a notable fashion house. In this blog, we’ll explore the latest Winter 2024 collection, dive into Palace’s past collaborations—particularly with Trapstar—and provide a detailed history of both AVIREX and Trapstar.
Palace’s Winter 2024 collection is all about versatility, blending the brand’s streetwear roots with sporty, athletic influences and standout outerwear. Perfect for transitioning into winter, this range offers everything from bold printed puffers to minimalistic long sleeves, catering to both bold and understated tastes.
At the core of the collection is Palace’s latest AVIREX collaboration, which delivers leather-trimmed, wool-constructed jackets featuring bold establishment graphics on the back. The AVIREX pieces exude a vintage military-inspired look, nodding to the history of aviation jackets that AVIREX is famous for. These outerwear pieces offer both warmth and a touch of timeless style, a perfect balance for those who want to stay cozy without sacrificing streetwear edge.
Alongside the AVIREX collab, the Winter 2024 lookbook features anime-style football jerseys printed with Japanese lettering, football tops adorned with marine animals, and five-star tracksuits that draw heavily from Palace’s ongoing fascination with sportswear. The collection is further elevated by printed puffer jackets, embroidered workwear gear, fuzzy Union Jack knitwear, broken glass hoodies, and relaxed racing uniforms—pieces that embody Palace’s distinctive blend of athleticism and street-savvy fashion.
For those looking to mix up their winter wardrobe, Palace offers a variety of unique pieces such as mesh tops, pixelated co-ords, military cargo shirts, and branded cycling shirts. The collection is capped off with the “Palasonic” long-sleeves, offering a more minimalistic approach in muted tones.
But while the AVIREX collaboration is the centerpiece of this collection, Palace has a rich history of notable partnerships that have left a lasting impression on the streetwear scene. One such example is the brand’s previous collaboration with Trapstar, a fellow UK streetwear powerhouse.
In 2019, Palace and Trapstar joined forces for a highly anticipated collaboration that celebrated the two brands’ London street culture heritage. Both Palace and Trapstar are known for their authentic, rebellious streetwear aesthetics, and this collaboration saw them combine their strengths to create a collection that resonated deeply with streetwear enthusiasts.
The Palace x Trapstar collection featured a range of graphic-heavy pieces, from bold hoodies and T-shirts to outerwear emblazoned with Trapstar’s iconic gothic logo. Trapstar’s dark, gritty street aesthetic met Palace’s playful yet edgy designs, resulting in a line that showcased both brands’ DNA. It was a collection that not only paid homage to the streets of London but also cemented the duo’s place as leaders in the UK streetwear scene.
This collaboration reflected the rise of Trapstar, a brand that began as an underground label but quickly grew into a global streetwear phenomenon. Before we dive into more about Trapstar, let’s first take a closer look at Palace’s latest collaborator, AVIREX, and its rich history.
AVIREX, founded in 1975, is an American heritage brand known for its high-quality leather jackets, particularly its aviation and military-inspired outerwear. The brand originally specialized in creating authentic flight jackets for the U.S. Air Force, drawing inspiration from the bomber jackets worn by pilots during World War II. These jackets, known for their durability and classic style, quickly became popular not only within the military but also among civilians, particularly in the fashion and hip-hop scenes.
During the 1980s and 1990s, AVIREX jackets became a cultural symbol, particularly in hip-hop culture, where they were worn by influential artists such as Biggie Smalls, Nas, and Jay-Z. AVIREX jackets were seen as a status symbol, representing toughness, authenticity, and luxury in street culture. The brand’s attention to detail, high-quality leather, and bold designs made it a favorite among celebrities and fashion-forward individuals alike.
AVIREX’s collaborations with brands like Palace continue its legacy of blending rugged, functional outerwear with cutting-edge streetwear fashion. The AVIREX x Palace collaboration in Winter 2024 stays true to this heritage, offering pieces that evoke both the timeless appeal of aviation jackets and the modern edge of streetwear.
With the Winter 2024 lookbook, Palace continues its tradition of blending streetwear with high fashion, sportswear influences, and bold collaborations. The AVIREX partnership is just the latest example of Palace’s ability to tap into the rich history of brands that have shaped both fashion and culture. AVIREX’s military-inspired outerwear offers a timeless appeal, while Palace brings its signature playful yet edgy designs to the table.
At the same time, Palace’s past collaborations, such as the one with Trapstar, showcase how the brand has successfully worked with other leaders in the UK streetwear scene to create iconic pieces that resonate with a global audience.
As Palace continues to innovate and push the boundaries of streetwear, fans can expect more exciting collaborations and collections in the future. Whether it’s through its partnerships or its original designs, Palace is firmly cementing its place as a major player in the streetwear world.
Be sure to check out Palace’s Winter 2024 lookbook, and keep an eye on their future collaborations, as the brand continues to redefine what it means to be a streetwear icon.
