Behind the Scenes: Meet JoJo "Rag Parade' One Of The UK's Top Vintage Clothing Experts | The Hoxton Trend

In our recent visit to Sheffield in the North Of England, The Hoxton Trend visited a local expert in premium and luxury clothing, JoJo the founder of Rag Parade Trade. JoJo is considered as one of the top specialists on brands like Stone Island, C.P Company, Boneville, Left Hand and in particular military clothing some dating back to the early 1900s,and some even further.

Some may be forgiven for not noticing the treasure chest of vintage items contained with Jojo’s General Store. Based on Ecclesall Road the Victorian store which does well to flash you back to the mid 1900’s. With rails upon rails of jackets, stacks of shoes, sunglasses, hats and other odds and ends. There’s an old-fashioned cash register, a selection of boxing gloves hanging from the stairs and an assortment of military paraphernalia, and classic finds in every corner.

Rag Parade Sheffield, established in 2013, stands as a beacon of excellence in the realm of vintage menswear. Founded by Jojo Elgarice, the store has garnered widespread acclaim for its ability to procure rare and elusive pieces of quality vintage menswear from around the globe. 

With an unwavering commitment to excellence, Rag Parade Sheffield curates a diverse array of garments and accessories, spanning across categories such as Workwear, Footwear, Luggage, Militaria, Contemporary, and Sportswear.

Each item is meticulously selected to embody the highest standards of craftsmanship and authenticity, reflecting the store’s dedication to providing discerning customers with unparalleled treasures from bygone eras.

Over the years, Rag Parade Sheffield has cultivated a global reputation as a trusted destination for vintage aficionados, drawing enthusiasts and collectors alike from far and wide. With its extensive and carefully curated collection, the store continues to serve as a haven for those seeking to unearth rare gems and timeless classics in the realm of menswear.

Check out our latest video showcasing our visit to JoJo’s store, now available on YouTube! Get an exclusive look at JoJo himself, experience his unique expertise, personality, and explore his curated collection of attire and accessories. Don’t miss this opportunity to dive into the world of JoJo’s store firsthand!

If you ever find yourself in Sheffield and are in the mood for a friendly chat with a local clothing expert, or if you’re looking to either sell or add some vintage gems to your collection, JoJo’s General Store is a great choice & destination.

Located in the heart of Sheffield, JoJo’s General Store offers a welcoming atmosphere where you can browse through a curated selection of quality vintage clothing and accessories. Whether you’re a seasoned collector or a casual enthusiast, JoJo and his team are always ready to engage in conversation and share their expertise on all things fashion and vintage.