Nike‘s digital platform .SWOOSH has gathered an impressive 330,000 members since its launch in November last year and is now launching its first digital-creation collection that pays homage to arguably its most famous silhouette – the Air Force 1.
.SWOOSH is Nike‘s latest creative venture. It’s a web3-enabled platform where consumers can learn about web3, collect and trade virtual products such as trainers and garments, help to co-create the virtual products and even potentially earn royalties on their sales.
Nike‘s digital community is essentially a way to express their wide-ranging creativity as the items purchased on .SWOOSH can be worn in video games and other digital experiences.
As their digital landscape continues to grow, the new AF1 collection has been named Our Force 1 (OF1) and celebrates the creativity and versatility of the iconic sihouette.
The new digital journey of the OF1 begins with a choice between two digital “boxes”, with each containing a digital version of a revered AF1 silhouette.
Both boxes are titled the Classic Remix Box and the New Wave box – each priced at $19.82 USD and contains an Our Force 1 digital silhouette plus all of its unique features.
Opening the Classic Remix box, .SWOOSH members are given a chance at picking up a favourite AF1 silhouette released between 1982 – 2006. The New Wave Box will allow members to unlock a classic AF1 archive from 2007 or later, or maybe even a custom-made AF1 with a futuristic aesthetic.
According to Nike, they’ve “built multiple entry points to purchase an OF1 box. On April 18, Nike will begin airdropping AF1 posters (seen above) – the unlock to buying an OF1 box – on SWOOSH.Nike to randomly selected .SWOOSH members.
“On May 8, this group will be given first access to the OF1 sale. General access opens on May 10 to the entire .SWOOSH community to purchase an OF1 virtual creation.”
Put simply, the aim of the new OF1 collection by .SWOOSH is to build a digital community and extend Nike‘s incorporation of modern, forward-thinking technology.
You can become a .SWOOSH member by following the link right here.
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