Nike Flagship Store – Harajuku, TokyoBy Rachel Tooley | December 10, 2019
Earlier this year, the Nike Harajuku store reopened after receiving a revamp of its interior, creating a more dynamic experience for consumers, and a new innovative space to showcase products.
The store features three floors which include a dedicated womenswear floor on the ground level, menswear on the second level and a third floor which showcases the latest Jordan collection alongside a ‘Nike By You’ station.
The ground floor features a display of mannequins, sporting the Nike Icon Clash women’s collection, the stage of which was supported by black and gold branded footballs. The sports court style floor markings added a more athletic feel which persistently matched the brands core identity.
The second floor featured a wide range of menswear, including a variety of sportswear and loungewear. The Nike Air Force Gore-Tex collaboration featured in the middle of the floor, opposite the staircase. The collection was complimented with an array of functional outerwear that could be paired with any of the shoes from the collaboration to create the perfect winterproof look. A shoe wall was situated across the front window which featured a huge variety of sneakers including Air Max 97’s and Air Max 95’s. The designated area had a space for trying shoes on, with friendly staff around to help. The Nike service hub and fitting rooms are also located on this floor to give consumers an easy, fuss free visit.
Floor three was dedicated to the Nike Jordan brand. On display was a variety of silhouettes including the infamous Air Jordan 1, with options for high and low top styles. Alongside the collection of trainers, the store featured a variety of Jordan vests, hoodies, t-shirts and shorts to create the ultimate basketball look. In the far corner, the ‘Nike By You’ station is located, where customers can personalise trainers they’ve purchased from store. Personalisation’s include lace styles/colours and an engraved deubre which sits on the front of the shoe.
Hanging over the staircase is a floating sculpture by local Tokyo artist, Ran Tondabayashi, where Nike visuals move across the ceiling to create a futuristic visual within the store. The Harajuku store also integrates a revolutionary way to shop, using the Nike App; allowing you to reserve and collect a product, gain reward offers to use in store and overall convenience through the instant checkout.
Nike Harajuku is located in Tokyo’s biggest hotspot when it comes to streetwear, you can visit the store at 1 Chome-13-12 Jingumae, Shibuya.