Nike Virtual Studios and EA SPORTS have just announced their new partnership that will focus on enhancing and personalising the virtual sports experience for fans all over the globe.
This partnership will offer members of .SWOOSH (Nike’s latest digital community experience), and fans of EA SPORTS, the opportunity to express their personal style through gaming.
Being the publisher of video games such as FIFA, UFC, NFL and lots more, EA SPORTS and Nike plan to make select .SWOOSH virtual creations available to players and members where they can have the unique opportunities to express their creativity in future EA SPORTS titles.
“All of us at EA SPORTS are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sports, and culture,” explained Andrew Hopelain, SVP of Brand for EA SPORTS & Racing. “Working with .SWOOSH, we’ll bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sport.”
Back in April, Nike launched its first .SWOOSH virtual collection that celebrated the creativity and versatility of the Air Force 1, titled the Our Force 1 collection. The OF1 collection is closed now, but you can follow the links to take a closer look at what the very first .SWOOSH virtual collection looked like.
Further details regarding the integration of the .SWOOSH community with EA SPORTS and future EA games will be revealed in the approaching months.
.SWOOSH is still in a closed beta to create a safe and secure platform, but you can still register to become a member at welcome.swoosh.nike.
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