With his recently previewed ‘Cut The Check’ Jordans, exclusive Givenchy collaboration and the debut of his upcoming UTOPIA album confirmed for July 28, this is proving to be a busy month for Travis Scott!
No stranger to the crossover worlds of fashion and music, the iconic hip-hop star looks set to debut an array of creative projects in the coming weeks, with his first original Jordan trainers being one of them.
Taken from Travis’ recent KPOP music video with Bad Bunny and The Weeknd, Travis can be seen sporting his latest Jordan venture. Having previously reworked a range of Jordan silhouettes, Travis is now set to receive his first ever original Jordan shoe, titled the Jordan ‘Cut The Check.’
As seen above, the upcoming Jordan silhouette arrives in a low cut and features an Olive Green and Off-White colour scheme. Black details also make an appearance as well as Travis’ signature reverse Nike Swoosh motif.
From what we can tell from the imagery, the design is rounded off with a velcro strap across the bottom of the laces, graffiti-like red Cactus Jack lettering across the outsole, and a chunky looking tongue tab.
No release date has been confirmed as of yet, but with this summer officially being the season of UTOPIA, I’d guess that more details are only around the corner.
A huge enthusiast of luxury labels, Travis Scott also debuted a new Givenchy collaboration during his set at Rolling Loud 2023 in Miami.
Sticking to his Egyptian-themed album, Travis’ fit from Rolling Loud appears like a sandy, scuffed-looking outfit. The Givenchy T-shirt he sports isn’t exactly a standout from his tan outfit, but some key details can be seen when zooming in.
As well as a small Givenchy logo embossed with 3D embroidery, the Givenchy tee features hieroglyphic-styled “UTOPIA” lettering – also in 3D embroidery and well on theme to the album’s Egyptian inspiration.
Rolling Loud seems to be the place this year where rappers debut brand new luxury garments, such as Future who offered a glimpse into his debut Lanvin Lab collection, sporting never-before-seen denim overalls and matching bucket hat.
With UTOPIA set to premier on Friday, 28 July, I’d expect we’ll start seeing some of Travis’ famous merch that he loves releasing, arriving any time soon.
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