New Balance Highlights British Craftsmanship in Latest “Made in UK” Collection

August 7, 2025

New Balance has unveiled Season 2 of its “Made in UK” lookbook, continuing its focus on heritage craftsmanship and domestic production. The campaign showcases new iterations of the 991v2, 1500, and Allerdale silhouettes—each designed and manufactured at the brand’s Flimby factory in Cumbria.

The lookbook features a cast drawn from across the UK’s creative landscape, including actor Charlie Cooper, rapper Bashy, radio DJ and presenter Flo, New Balance Numeric skateboarder Charlie Birch, and mixed media artist Jazz Grant. Together, they represent a broad cross-section of contemporary British culture.

Through this campaign, New Balance reinforces its commitment to local manufacturing and the ongoing relevance of its Made in UK line—an offering that blends traditional production techniques with evolving design sensibilities.

The collection is positioned as both a reflection of British identity and a continuation of New Balance’s legacy in premium sneaker craftsmanship.

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