Moncler Group, the owner of Moncler and Stone Island, reported a 7% increase in revenue, reaching €3.1 billion (£2.6 billion) for the year ending 31 December 2024.
Moncler brand revenues rose 8% to €2.7 billion (£2.2 billion), with fourth-quarter revenues reaching £1.13 billion. This growth was primarily driven by the expansion of the direct-to-consumer (DTC) channel, which grew 9% despite challenging market conditions. All regions saw improved growth compared to the previous quarter.
In the EMEA region, Moncler sales surged 35% to €949.3 million (£790.4 million), driven by strong demand from both tourists and local consumers.
Conversely, Stone Island experienced a slight decline, with revenues falling 1% to €401.6 million (£334.4 million). EMEA sales dropped 7% to €268.9 million (£223.9 million), while Asia saw a 23% increase to €105.2 million (£87.6 million), fueled by strong performance in Japan and positive trends in China. However, South Korea lagged behind the rest of the region.
Moncler Group reported EBIT of €916.3 million (£763 million), marking a 29.5% increase year-over-year.
The company has maintained its growth momentum, posting half-year revenues of €1.13 billion (£973 million) for the six months ending 30 June 2024—a 24% increase from €918.4 million (£786.8 million) in the same period of 2023.
Moncler Chairman and CEO Remo Ruffini praised the group’s resilience amid market volatility:
“In 2024, our group delivered remarkable results, demonstrating strong resilience in a complex environment. Both Moncler and Stone Island achieved double-digit growth in the DTC channel, driving total revenues beyond €3.1 billion while maintaining a solid 29.5% EBIT margin—highlighting the strength of our business model and operational discipline.
“Looking ahead to 2025, while the macroeconomic landscape remains uncertain, we are confident in our ability to navigate evolving market dynamics. Inspired by our heritage, innovation, and ambition to push boundaries, we are shaping the future of our brands for sustainable growth and long-term value creation.”
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