The £30 jacket, featuring cooling mesh pockets and a bottle-opener zip, drops online July 9. It’s equal parts Britpop homage and practical festival kit — proof that sometimes, the best fashion statements are accidental.
To mark the release, a 30-foot mural went up above the Maine Road chippy near Manchester’s Etihad Stadium, blending nostalgia, humour, and a wink at Oasis’ Wonderwall. It’s not trying to be subtle — and that’s exactly the point.
Fans, of course, have seen the funny side.
From tongue-in-cheek tweets to people promising to wear it “ironically but not really,” the response has been part giggle, part genuine excitement. It helps that this all ties back to Liam himself — especially the time he joked about playing a gig in Lidl when Co-op Live faced delays. Lidl even added a commemorative blue plaque at the store in Manchester to mark the show that almost happened.
