Icon and Stone Island legend Liam Gallagher steps into the spotlight to front the launch of Stone Island’s latest material innovation, the Glass Cover fabric, available exclusively at END. Manchester. In a setting designed to showcase the collection’s technical prowess and rugged style, END. has crafted an environment that perfectly mirrors Stone Island’s ethos of functional design and urban sophistication.
Gallagher brings his unmistakable swagger to Stone Island’s latest campaign, highlighting the pioneering Glass Cover fabric from the Autumn/Winter ‘024–’025 collection. Known for his deep connection to the brand, Gallagher embodies the spirit of relentless innovation and anti-establishment style that Stone Island champions. His presence in the campaign, centered around END.’s carefully curated space, adds an authentic edge to the launch and celebrates the blend of music, culture, and style that both he and Stone Island represent.
As part of the campaign, Gallagher also wears the JOCK-23 jacket from Stone Island’s storied archive—one of his personal favorites from the brand’s early days. Originally released in 1983-1984, the 754110 JOCK-23 is a quintessential piece of Stone Island history that perfectly encapsulates the brand’s commitment to technical, functional, and stylistic excellence.
The JOCK-23 is constructed from a durable cotton canvas with a thick matte PVC coating, giving it a tough, industrial look. The hood is lined in satin weave cotton and features a two-tone J-23 visor for added detail. Storm flaps and pockets, also in satin weave cotton, are coated with polyurethane on the reverse—a detail that laid the groundwork for Stone Island’s iconic Raso Gommato fabric in later years. The cuffs and bottom hem are edged with satin weave cotton, and rubber buttons, molded specifically for this piece, enhance its rugged, utilitarian aesthetic. Inside, the JOCK-23 boasts a detachable lining in garment-dyed cotton fleece, attached with snap fasteners for versatility.
This archive piece not only underscores Stone Island’s early experimentation with materials and textures but also highlights the timeless appeal of its designs. Gallagher’s admiration for the JOCK-23 adds an extra layer of authenticity to the campaign, connecting the brand’s pioneering past with its forward-looking present.
The campaign’s centerpiece remains the Glass Cover parka, a feat of technical and aesthetic mastery. The Glass Cover fabric is crafted from polyester mesh, layered with a semi-gloss transparent polyurethane film that offers moderate wind and rain resistance. This construction results in a unique “under-glass” effect, with the garment-dyeing process giving it a striking, liquid-like finish. Paired with a complementary two-tone visor jacket featuring 75411 Jock-23 and 71231 Glass Cover-TC materials, each item in the collection embodies Stone Island’s distinct, innovation-driven aesthetic.
Since its founding in Newcastle upon Tyne in 2005, END. has become a leader in merging high-end fashion with streetwear culture, earning its status as a global fashion destination. Known for its minimalist store design and curated approach to luxury, END. brings exclusive releases and collaborations to the forefront, creating spaces where style, innovation, and culture converge. END.’s Manchester location, with its gallery-inspired layout, serves as the perfect backdrop for Stone Island’s latest innovation, emphasizing the artistry and functionality of each garment.
With Liam Gallagher as the face of the Glass Cover campaign and the JOCK-23 from Stone Island’s archive in the mix, the collaboration between Stone Island and END. Manchester transcends traditional retail experiences. This exclusive in-store release promises to be an unmissable event, drawing together fashion enthusiasts, Stone Island devotees, and collectors eager to get their hands on this boundary-breaking collection.
Visit END. Manchester after October 29, 2024, to experience the launch of Stone Island’s Glass Cover collection,
