Liam Gallagher, the iconic Britpop frontman, has taken center stage in Berghaus’s latest campaign for its ‘ICONS’ range, blending nostalgia with contemporary streetwear style. This collaboration not only showcases Gallagher’s enduring influence in the music scene but also pays homage to Berghaus’s rich history.
Berghaus was established in 1966 in Newcastle Upon Tyne, originally focusing on outdoor clothing. The brand gained prominence in the ‘80s when legendary British mountaineer Sir Chris Bonington wore its gear while conquering Everest. However, it was Gallagher’s memorable on-stage appearance in a Berghaus jacket during an Oasis concert in Oslo in 1997 that firmly entrenched the brand in the cultural zeitgeist.
In Gallagher’s own words, “My first encounter with Berghaus was through my brother Noel. He purchased a green one in the late ‘80s, and I was always pinching it off him. They were all the rage, and I couldn’t wait to get my hands on one of my own. I thought to myself, ‘When I’m rich and famous, I’m getting myself one.’” This sentiment resonates with many who have long admired both Gallagher and the Berghaus brand.
Gallagher wore the jacket while touring Europe for the band’s ‘Be Here Now’ album, solidifying Berghaus as a staple in the wardrobes of subcultures from rave enthusiasts to Madchester followers and football terrace Casuals. Now, decades later, Gallagher’s partnership with Berghaus comes at an exciting time, as news of an Oasis comeback tour stirs nostalgia among fans.
The new ‘ICONS’ collection marks a significant chapter for Berghaus as it seeks to reclaim its place at the forefront of British streetwear. The campaign reintroduces the brand to a contemporary audience while celebrating its heritage. Alongside Gallagher, Sir Chris Bonington also represents the campaign, linking the brand’s adventurous spirit with Gallagher’s rock ‘n’ roll legacy.
1966: Foundation in Newcastle Upon Tyne
Berghaus was founded in 1966 by Peter Lockey and Gordon Davison, who were passionate about outdoor activities. The brand began as a retailer of climbing and camping equipment, but it quickly evolved into a manufacturer of high-quality outdoor clothing.
1970s: Innovative Beginnings
In the 1970s, Berghaus began producing its own range of outdoor gear, including jackets and backpacks. The brand quickly gained a reputation for innovation, introducing pioneering materials like Gore-Tex, which provided waterproof and breathable solutions for outdoor enthusiasts.
1980s: Mountaineering Milestones
The ‘80s marked a significant turning point for Berghaus as it became synonymous with serious mountaineering. The brand reached new heights (literally) when British climber Sir Chris Bonington wore Berghaus gear during his successful Everest expedition in 1985. This achievement helped solidify Berghaus’s reputation as a leading outdoor brand.
1990s: Cultural Icon Status
In the 1990s, Berghaus jackets became popular among various subcultures, notably within the Britpop scene. Liam Gallagher, the frontman of Oasis, famously wore a Berghaus jacket during a performance in Oslo in 1997. This moment marked the brand’s crossover from outdoor apparel to a cultural icon, symbolizing style and rebellion.
2000s: Expanding Influence
Throughout the early 2000s, Berghaus continued to innovate, focusing on sustainability and developing new technologies for its products. The brand expanded its reach, catering to a wider audience interested in outdoor activities, fashion, and lifestyle.
2010s: Renewed Focus on Streetwear
As streetwear gained traction, Berghaus began to reclaim its position in the urban fashion scene. Collaborations with contemporary designers and artists helped reintroduce the brand to a new generation, blending functionality with style.
2020s: The ‘ICONS’ Campaign
In 2024, Berghaus launched its ‘ICONS’ campaign, featuring Liam Gallagher as the face of the collection. This move signifies the brand’s commitment to honoring its heritage while appealing to modern consumers. The ‘ICONS’ range aims to bridge the gap between outdoor performance and streetwear, showcasing the timeless appeal of Berghaus jackets.
Today, Berghaus stands as a symbol of adventure and exploration, with a legacy that spans nearly six decades. The brand continues to inspire outdoor enthusiasts and fashion lovers alike, proving that great style and functionality can go hand in hand.
