Dropping on June 17th is the second collaboration between Kenzo and Vans. First debuting a collaboration together back in 2013, the two brands are back for the summer of 2020. The iconic skate brand and luxury fashion house will be releasing a small collection that takes floral prints from the Kenzo archives.
Kenzo is taking the iconic and very loved Vans silhouettes, the Vans Sk8-Hi and Vans Old Skool as the basis of the sneaker collection. Both models come in three different colourways and range in men’s and women’s sizing. The colourways range from red, pink and green to a lighter yellow and blue and finally black and multicoloured. The floral prints which are taken from Kenzo’s archive, extend down to the sole, something that is usually bright white is now plastered in the vivid florals. Regardless of if you can skate, or not, this collection is not to be missed. We all know and love the classic Vans silhouettes and the floral prints make them a perfect statement piece for the summer.
To accompany the shoes, Kenzo creative director Felipe Olivera Baptista has also designed a 46-piece unisex ready-to-wear collection. This will include a range of hoodies, logo t-shirts, sweatpants, jackets and even denim jeans. The collection seems like a slight homage to the skating style of the 90’s. Baptista said “The Vans collaboration is a very Californian wardrobe inspired by the world of skateboarding, some bleached basics/essentials from which all jerseys are in organic cotton.”
The collection was announced with a video shot in LA capturing the skateboard subculture and showcasing a number of the new designs. The campaign features real skaters and friends and so it seems really authentic seeing ‘real’ people wearing the collection.
Alongside the sneakers and capsule collection, they will be releasing a limited-edition item. The item in question is, of course, a skateboard. The Kenzo skateboard will be made in partnership with The Skateroom, which is a company that puts artwork on skateboards and they then donate a portion of the sales to a charity. For the Kenzo skateboard all of the profits will go to a social skate project to help at risk youth in Jamaica.
The collection is dropping tomorrow, and it cannot be missed. Everything will be available at Kenzo online and in store. You can also see the collection at Selfridges London if you are willing to brave the shops as lockdown restrictions are lifted.
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