Kanye Wants The YZY SHDZ & Future Yeezy Products to Retail For $20

Kanye Wants The YZY SHDZ & Future Yeezy Products to Retail For $20

September 21, 2022
Dom Challis

After all the controversy surrounding Kanye West and his feud with GAP and Adidas, the YEEZY founder told Forbes that he plans to sell his hightly-anticipated YZY SHDZ sunglasses for $20 at his Ye retail store.

Following the collapse of Kanye’s 10-year partnership with GAP, Ye has reinforced his long-term desire to sell affordable clothing.

Ye explains to Forbes: “When it’s sold in America, it’ll be made in America, and when it’s sold in China, it’ll be manufactured in China. So the glasses will cost $20, and everything in the Ye Supply store will be $20. And, we’re working on how to make clothing free. Because life is free.”

The YZY SHDZ made their public debut when many close friends of Kanye previewed the upcoming Yeezy GAP collection. Following the announcement of the end of his partnership with GAP, we found out that GAP still has the right to sell any products created under the collab brand name.

It’s currently unclear if the YZY SHDZ will arrive as part of Yeezy GAP, or if Ye will take the new sunglasses collection as part of his plans for an independent venture into fashion. 

This isn’t the first time Ye has shared his intentions to sell affordable products. Back in 2020, he suggested that the Yeezy Foam Runner, produced with Adidas, should retail for $20.

When his most recent collection with GAP debuted, prices ranged from £50 -£300. During his departure from GAP, Ye explained that “our agenda wasn’t aligned,” could this price difference be that agenda?

Kanye’s split from GAP and his future intentions for an independent Yeezy brand have been very public, and we’re now wondering what’s next for Adidas?

During his chat with Forbes, Ye explained: “This is where Adidas and I are… There’s a possibility [we] can co-parent products that we make, but not in a way where I’m not getting say-so over colourways, and where they’re treating me like I’m dead.”

As of right now, Kanye and Adidas are still in business, but Ye has expressed his intention to move beyond the German Sportswear brand in the future. 

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