LVMH, the world’s largest luxury group, has acquired a 10 percent stake in Double R, the investment vehicle of Remo Ruffini’s holding company, Ruffini Partecipazioni Holding, which holds a direct stake of approximately 15.8 percent in Moncler.
In a statement, the company highlighted that this partnership will strengthen Remo Ruffini’s position as Moncler’s largest shareholder. Ruffini will continue to lead Moncler Group’s future development as Chairman and CEO, with LVMH offering strategic support for his vision.
Commenting on the deal, Ruffini said, “I have long admired Bernard Arnault’s entrepreneurial spirit and deep understanding of the luxury sector. I am thrilled that he so clearly supports my long-term ambitions for our group’s extraordinary brands.”
As part of the transaction, Double R will increase its stake in Moncler to as much as 18.5 percent over the next 18 months, with LVMH providing the funding. In return, LVMH will raise its investment in Double R to a maximum of 22 percent.
LVMH now holds the right to appoint two members to the board of Double R and one member to Moncler’s board.
Bernard Arnault, Chairman and CEO of LVMH, stated, “Remo Ruffini’s vision and leadership are outstanding. I am pleased to invest in his holding company to reinforce his position as Moncler’s leading shareholder and support the group’s independence.”
Moncler, founded in 1952 in the French Alps, has grown from its origins as a producer of mountaineering equipment to become a luxury brand known for its high-quality outerwear and iconic puffer jackets. When Remo Ruffini took over Moncler in 2003, the brand transformed into a leader in both the fashion and performance sectors, gaining global recognition for its blend of technical innovation and high-end style.
The latest move by LVMH comes at a critical moment for Moncler. The luxury conglomerate’s investment is not just financial but also a strategic boost for Moncler’s growth plans. Under the terms of the agreement, Double R will increase its stake in Moncler to a maximum of 18.5 percent over the next 18 months, with funding provided by LVMH. In return, LVMH will raise its investment in Double R to a maximum of 22 percent, giving it greater influence over the future direction of Moncler.
A key highlight in Moncler’s recent history is its acquisition of Stone Island in 2020, a brand revered for its technical sportswear and streetwear aesthetics. This acquisition has allowed Moncler to diversify its offerings and further strengthen its influence in the luxury fashion sector. The combination of Moncler’s luxury positioning and Stone Island’s innovative design ethos makes the duo a powerhouse in the global fashion industry.
Remo Ruffini, who serves as the Chairman and CEO of Moncler, expressed his admiration for LVMH’s Chairman and CEO, Bernard Arnault. Ruffini highlighted Arnault’s entrepreneurial spirit and understanding of the luxury sector, stating, “I have long admired Bernard Arnault’s entrepreneurial spirit and unique understanding of the luxury sector, and I am delighted he so clearly supports my long-term ambitions for our group’s extraordinary brands.”
This partnership solidifies Ruffini’s leadership at Moncler, as LVMH will not only provide financial backing but also support his vision for the brand’s continued development. As part of the deal, LVMH will appoint two members to the board of Double R and one to the board of Moncler, further integrating its influence into the company’s future plans.
Bernard Arnault reciprocated the admiration, noting, “Remo Ruffini’s vision and leadership are remarkable, and I am delighted to invest in his holding company to reinforce his position as the leading shareholder in Moncler and support the independence of the Moncler Group.”
LVMH’s investment in Moncler’s future brings to mind the iconic legacy of Louis Vuitton, which was founded in 1854 in Paris. Known for its innovative and luxurious designs, Louis Vuitton started as a luggage company, creating the first stackable trunks. Over the years, the brand has become synonymous with luxury, and today it serves as the cornerstone of LVMH’s portfolio.
Moncler, while newer to the scene, has forged its own legacy, balancing heritage with innovation, making it a perfect fit within the LVMH family. This partnership represents the fusion of two powerful luxury houses—Louis Vuitton’s rich history and Moncler’s modern approach to high-end fashion.
With the support of LVMH, Ruffini’s future plans for Moncler are poised to take the brand to new heights. As Moncler continues to expand globally and push the boundaries of luxury fashion, this partnership will likely lead to more collaborations, innovations, and further consolidation of Moncler’s leadership in the luxury outerwear market.
As Double R increases its stake in Moncler and LVMH invests further in Ruffini’s holding company, the luxury industry will be watching closely to see how these two powerhouse companies shape the future of Moncler.
