Hackney Wick FC, a semi professional football club based in London has confirmed it will be sponsored by the Netflix hit Top Boy for the 2022/23 season.
Hackney based designer and founder of LABRUM, Foday Dumbuya has been called upon to help design both the home and away kits for Hackney Wick FC – which is now considered East London’s most fashionable club.
Founded by former gang member Bobby Kasanga in 2015, Hackney Wick FC is the Borough’s first ever semi-professional team.
Hackney Wick FC is a club that takes pride in community engagement and uniting the local diverse groups.
This is an important sponsorship because we all know that Top Boy touches on the real life issues, which the local people of Hackney have to go through.
Both Top Boy and Hackney Wick FC represent the marginalised communities a lot of people come from.
After enlisting Hackney-based designer Dumbuya, the new kits feature LABRUM’s signature zig-zag motif, which takes inspiration from traditional African art.
Dumbuya explains “I wanted to include a bold graphic that incorporated the rich diversity of Hackney and LABRUM’s celebration of West African heritage. The zig-zag is synonymous here.”
LABRUM’s branding can be seen on the right sleeve of the kit, Hackney Wick FC’s charity (Grassroots For Good) on the left, and the Top Boy logo right at the center of each kit.
“Sport has a unique ability to unite communities in a shared goal – to win together.” Explains Dumbuya.
Hackney Wick FC is known for working hard with youngsters, they have been awarded for their community work in the borough and will continue to do this, now with a sponsorship with Top Boy at their back.
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