Tensions are escalating at Gucci as more than 1,000 of its employees in Italy threaten industrial action over unpaid social bonus payments. The bonuses, which were part of the brand’s last collective bargaining agreement, have not yet been distributed, prompting union intervention.
According to union representatives, the bonuses were expected to be paid this year under the existing agreement, which remains active under the legal status of ultraactividad—meaning the terms of the last agreement continue to apply until a new one is signed. The unpaid benefits reportedly affect both retail and logistics employees across Italy.
The unions stated that Gucci had previously guaranteed payment of these social benefits. However, in the absence of any formal communication from the company, union representatives say workers are still waiting for confirmation or explanation. If the situation is not resolved soon, the unions have indicated that they will escalate with formal pressure actions, including possible strike activity.
The dispute comes at a challenging time for Gucci. The brand reported a 26% decline in sales for the first half of 2025, generating just over €3 billion in revenue. This performance weighed heavily on its parent company, Kering, which posted a 16% drop in turnover and a 39% decline in recurring operating profit for the same period.
Gucci’s sales were down 25% on a like-for-like basis, with the most significant losses in the wholesale channel, where revenues dropped by 42%.
In response to ongoing commercial challenges, Gucci has recently restructured its leadership. Maria Cristina Lomanto was appointed President of the EMEA region, replacing Matteo Mascazzini. Additionally, Marcello Costa was promoted to Merchandising Director, a key role in the strategic reorganization led by newly appointed CEO Stefano Cantino.
As operational and financial pressures mount, the outcome of the bonus dispute may signal how Gucci navigates labour relations in a period of brand repositioning and market contraction.
