In today’s fast-paced, ever-evolving world, the connection between creativity and nature continues to grow. Many individuals and brands are turning to the outdoors for inspiration, resulting in innovative approaches to fashion and lifestyle. One such brand is Hiking Patrol, founded in 2019 by Wai Tsui. Based in Oslo, Hiking Patrol started as a digital platform for outdoor exploration and lifestyle and has since grown into a thriving fashion brand. Currently, they are available at a few official UK stockists, including Seven Store in Liverpool. You can also enjoy 15% off new season items using our code HTREND15 if your quick.
Hiking Patrol was established to create a community of like-minded individuals passionate about outdoor activities, lifestyle, and fashion. Initially a digital hub featuring curated content, the platform evolved into a lifestyle brand that bridges the gap between city living and the natural world. Its success can be attributed to a commitment to fostering a multidisciplinary space that celebrates creativity, collaboration, and the great outdoors.
The timing of Hiking Patrol’s growth coincided with a global surge in outdoor activities, particularly during the pandemic when people sought refuge in nature. This period allowed the brand to thrive, connecting with individuals who were not only rediscovering the outdoors but also looking for ways to integrate it into their daily lives.
Even before the Gorpcore trend gained mainstream popularity, Hiking Patrol was ahead of the curve. Gorpcore, a style defined by its functional, outdoorsy aesthetic, became particularly appealing during the pandemic, as people gravitated towards outdoor activities like hiking, climbing, and running. However, rather than simply riding the trend, Hiking Patrol embraced Gorpcore as a reflection of its core values: practicality, sustainability, and an appreciation for nature.
As Wai Tsui notes, while Gorpcore gained momentum during the pandemic, its popularity has started to wane as people return to urban lifestyles. However, Tsui believes that the essence of quality and functionality in outdoor apparel will continue to shape fashion in the years to come. Hiking Patrol’s focus on craftsmanship over flashy branding ensures that their products resonate with both urban dwellers and outdoor enthusiasts alike.
One of the most significant milestones for Hiking Patrol was their collaboration with KEEN for the Fall/Winter 2023 release of the Jasper “Rocks” footwear. The collaboration was inspired by nature, featuring designs named after frogs, such as the Tree Frog and Phantasmal Poison Frog. This partnership exemplifies Hiking Patrol’s dedication to combining creativity with a love for the outdoors, resulting in innovative, nature-inspired designs that resonate with their audience.
In addition to the KEEN collaboration, Hiking Patrol has unveiled its first full Fall/Winter 2024 collection in partnership with DIEMME, marking another step in their journey from a digital platform to a full-fledged fashion brand. This collection reflects their vision of creating functional yet stylish apparel that blends city life with outdoor adventure, a hallmark of the “quiet outdoors” lifestyle they champion.
As the Gorpcore trend matures and fades from the mainstream, Hiking Patrol’s founder, Wai Tsui, sees the outdoor lifestyle continuing to influence fashion, but in more subtle and sustainable ways. Tsui predicts that many outdoor brands will transition into the lifestyle market, offering clothing that is both functional for outdoor activities and stylish for everyday urban use. This blending of outdoor practicality with urban style is key to the future of outdoor fashion, ensuring it remains relevant even as trends shift.
Hiking Patrol’s minimalist approach—eschewing logos and loud branding—aligns with this vision. Instead of relying on flashy designs, the brand focuses on high-quality materials, durability, and functionality. This approach ensures that the product speaks for itself, appealing to consumers who value understated style and long-lasting performance.
Looking ahead, Hiking Patrol aims to continue expanding its brand while staying true to its roots in outdoor exploration and lifestyle. The brand’s future includes more collaborations, innovative product lines, and a continued focus on creating a space where outdoor enthusiasts can connect and find inspiration. As they expand their reach, Hiking Patrol will maintain their dedication to quality, creativity, and sustainability, providing consumers with thoughtfully designed products that meet the demands of both the city and the outdoors.
To see the current collection visit Seven Store.
For those interested in starting their own digital platform or fashion brand, Tsui encourages embracing curiosity, setting ambitious goals, and being unafraid to take risks. Creativity, determination, and a willingness to step outside of comfort zones are essential traits for anyone looking to build something new and impactful.
In Tsui’s words, “You possess all the creativity, strength, and determination necessary to turn your dreams into reality. Don’t wait for the perfect moment; seize the moment and make it perfect.”
As Hiking Patrol continues its journey, the brand’s story serves as a testament to the power of merging nature with creativity, offering a fresh perspective on fashion and lifestyle that resonates with a global audience. Whether you’re navigating city streets or exploring mountain trails, Hiking Patrol’s vision encourages you to embrace both the outdoors and the opportunities for creativity that come with it.
