Frasers Group Increases Stake in Hugo Boss to Over 25%

Frasers Group Increases Stake in HUGO BOSS to Over 25%

July 4, 2025

Frasers Group has increased its direct shareholding in HUGO BOSS AG, surpassing the 25% voting rights threshold as of 20 June 2025. This marks a continued expansion of the British retailer’s investment in the German fashion house, following an earlier disclosure in June that it had crossed the 20% threshold.

In addition to its direct equity stake, Frasers has exposure to further shares through the use of put options linked to approximately 22.5 million HUGO BOSS shares. This brings the group’s total potential economic interest to around 32% of the company’s capital.

Frasers Group has described its position as a long-term investment and indicated that it aims to support value creation within HUGO BOSS. The company has also encouraged the brand to focus on internal investment and share price performance over short-term shareholder distributions such as dividends.

Michael Murray, CEO of Frasers Group, was appointed to HUGO BOSS’S supervisory board earlier in 2025, giving the company a formal voice in strategic decisions.

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