Everything You Need To Know About Upcoming Brand, Axel Arigato

Everything You Need To Know About Upcoming Brand, Axel Arigato

By Rachel Tooley | January 9, 2020

Since 2014, upcoming Japanese inspired brand Axel Arigato, have been working on their promise in producing high end footwear at an affordable price, creating inclusivity within both menswear and womenswear markets, focusing on more than just a price tag.

The brand was founded by Max Svardh and Albin Johansson, who found a gap in the market for the ‘affordable luxury shoe’. Their disruptive agenda challenges the structure of the fashion industry, questioning why and how fashion is made within the modern day. Originally with an online focus, the contemporary brand have expanded into their own stores, located in Gothenburg, Stockholm, Copenhagen and their flagship store in London, which opened in 2016.


Axel Arigato’s main objective is to embrace the present, whilst looking towards the future, in everything they do. Their designs reference a huge part of cross-cultural elements, including music, art and architecture. Priding themselves in modern design aesthetics, the brand’s constantly working to individualise their styles, releasing new pieces on a regular basis. Collections are mainly made up of footwear and accessories, whilst the brand is slowly expanding into clothing including loungewear/sweats and outerwear. Best known for silhouettes including the ‘Clean 90 Sneaker’, ‘Platform Sneaker’ and the ‘Cap-Toe Sneaker’, reimagining classic, minimal looks into a luxury aesthetic.

Over the past couple of years, the brand have involved themselves in collaborations with leading brand such as Samsung and CAT – a huge milestone for a brand of just 6 years. Still expanding their creative horizons and pushing the boundaries of fashion innovation within the 21st century, this brand has a huge potential to become a leader in the ‘affordable luxury’ market. With the success of their initial footwear collection, it’s unquestionable that the development of their own clothing range will achieve just as much recognition. This Gothenburg based label is certainly one to watch.

Check Out Top 5 Axel Arigato Selections for this Spring summer 2020

Axel Arigato Genesis Runner in Black £180 at Tessuti

The Genesis Runner shoe pays homage to the roots of the Axel Arigato label, stripping down to reflect the austere simplicity that the brand represents. The sporty silhouette is complimented with a smooth Italian leather and mesh uppers for a contemporary edge. Rubber outsoles and a cushioned footbed provide the maximum comfort of a luxury shoe, lined inside to minimise wear. A contrasting chunky sole makes this pair of trainers a stand-out choice, finished with gold ARIGATO branding.

Axel Arigato Clean 90 Trainer in White £160 at Tessuti

The ‘Clean 90’ trainer is one of Arigato’s signature silhouettes, proving that basic can also be the best. This staple shoe is perfect to compliment any outfit, dress them down with jeans and a puffer to go casual, or dress up with a shirt and long trench coat/mac for a sophisticated look. Featuring a smooth, white leather upper and lining, and a classic lace up system, the ‘Clean 90’ is the perfect all-round sneaker. Signature ARIGATO branding finishes the look in a luxe gold foil.

Axel Arigato Karma Crew Neck Sweatshirt, Reduced from £120 to £48 at Coggles

A simple sweatshirt transformed into a unique pop of colour for your spring wardrobe, this sweatshirt is a statement piece worth the investment. The Karma Crew Neck is made of 100% cotton, with an eccentric orange and black ombre effect. Simple ARIGATO branding sits on the chest in a standout black shade. Pair this jumper with black cargo trousers and dark trainers for an effortlessly edgy style.

Axel Arigato Atlas Track Jacket in Black, Reduced from £180 to £72 at Coggles

This high neck track jacket in a stealthy black shade is crafted from technical fabric, keeping it lightweight and comfortable. Adjustable drawstrings on the sleeves, hem and the hood allow you to change the fit of the jacket, whilst the hood can also be tucked into the funnel collar. Velcro patches also allow adjustments to be made to the cuffs of the jacket, patch pockets feature on either side for a functional yet sporty silhouette. A sportswear inspired logo switches it up from the usual ARIGATO branding, which is screen printed in bold white colouring on the chest.

Axel Arigato Atlas Track Pants in Black, Reduced from £135 to £54 at Coggles

Perfect for pairing with the Atlas Track Jacket, these track pants are made of a loose technical fabric, for breathable comfort. A really stylish product, considering both practicality and comfort, there’s not a lot more you could ask for from a product like this. Drawstrings are placed at the hem and on the knees for adjustments to suit your preferred fit. The tracksuit bottoms also feature an elasticated, drawstring waste and side pockets, again with a sportswear inspired logo that sits on the left thigh.