After making headlines last week, Drake, has now announced his latest drop for OVO. The design collective which is short for ‘Octobers Very Own’ has launched the ‘Winter Survival Collection’ for the Fall/Winter 2021 season. The collection is inspired by Drakes’ hometowns cold weather.
Produced in Europe, the collection was made in collaboration with Italian labs that use water-repellent fabrics and down feathers to ensure that each jacket keeps wearers warm and dry.
Key items in the collection include puffer jackets, vests and parkas. The collection offers a ‘Bounce’ jacket and vest that comes in cloud blue, night black and silverstone colourways. There is also an ‘Advance’ jacket and vest that comes in midnight blue and night black. And finally, the ‘Stance’ parka that is available in night black.
OVO has chosen to abandon its usual logo-plastered look, instead opting for minimal branding in black, blue and purple colourways. The jackets are instead branded with a small graphic of OVO’s owl logo. Alongside the outerwear, OVO has released accessories like trucker hats and print beanies for anyone who wants to continue to sport the brand and stay extra warm.
The collection can be found at OVO, take a look below to see more.
The Hoxton Trend is a leading content hub for premium menswear enthusiasts, collectors, and everyday style fans. We empower our community with engaging, informative content that helps them navigate the world of clothing while connecting them to the right people, places, and stores.
As a trusted voice in premium menswear, we deliver expert insights, in-depth reviews, industry coverage, and practical guides to the best fashion destinations.
Our influence now spans YouTube, Instagram, and Facebook with over 100,000 subscribers on YouTube and a thriving Facebook Marketplace group of more than 17,500 active members. The Hoxton Trend isn’t just a platform; it’s a connected community built around a shared passion for menswear and clothing culture.
We may earn a commission when you use one of our coupons/links to make a purchase.